From 25-27 November, Simply Roasted will open London’s first ever Pick & Mix bar dedicated solely to one of the nation’s favourite go to savoury snacks – crisps. 

Positioned on the corner of one of Soho’s most instantly recognisable streets – where Air Street meets Brewer Street – the exclusive Pick & Mix experience will give crisp-lovers the opportunity to try Simply Roasted’s collection of award-winning triple cooked crisps, all completely free of charge, for one weekend only, from Friday 25th to Sunday 27th November.

Nostalgic and interactive experience

On arrival, guests will find an array of artistic touch-points championing the humble potato – from decorative displays and neon signs, to eye-catching installations such as plinths with packets of crisps transformed into works of art. Inspired by the nostalgic sweet shop yet taking on a modern spin, traditional sweet scoops will be on hand for shoppers to fill kitsch Pick & Mix bags with all four of Simply Roasted’s hero flavours, from morning till night. 

The core collection that will be available at Simply Roasted’s pick & Mix shop includes: Sea Salt & Cider Vinegar, Mature Cheddar & Red Onion, Sea Salt, and Black Truffle.

The colourful store will also boast an array of interactive moments for customers to enjoy, including the Wheel of Fortune, a playful game to win signature bags of crisps, alongside an instagenic selfie mirror, allowing customers the chance to win a year’s ‘Sub-Crisp-Tion’, Simply Roasted’s brand new delivery subscription service which launches in time for Christmas. 

A milestone year for Simply Roasted

The arrival of the pop-up shop in late November follows a number of milestones for Simply Roasted this year, from celebrating its first birthday to securing a nationwide listing into 230 Waitrose stores and on the popular delivery platform Ocado. 

Simply Roasted crisps boast 50 per cent less fat and 25 per cent less salt than regular fried crisps and come in at under 99 calories per serving, making them a delicious, guilt-free, and mindful snacking choice. Always roasted and never fried, the great-tasting, healthier crisps use real sliced potatoes and absolutely nothing artificial.

Simply Roasted’s pop-up shop will open its doors from Friday 25th through to Sunday 27th November. It will be located at 19 Air Street, Soho, London, W1B 5AG. Opening hours will be 11am - 7pm. For more information on Simply Roasted, its pop-up shop and its new Sub-Crisp-Tion delivery service, visit: simplyroastedcrisps.co.uk 

Simply Roasted is available in Waitrose, Ocado, Booths, Whole Foods, Amazon Fresh, Amazon.co.uk and Simplyroastedcrisps.co.uk. Impulse bags are priced at £1.19, while share bags are priced at £2.29.