The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce, and Koelnmesse have joined forces to create an all-new HoReCa trade show to elevate the industry to new heights. The inaugural event will take place from 6–8 March 2024.

The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse have announced the launch of THAIFEX – HOREC Asia. Scheduled to take place from 6th to 8th March 2024 at IMPACT, Muang Thong Thani, Bangkok, Thailand, the highly specialised HoReCa (hotel, restaurant and catering) trade show will bring together the largest gathering of industry professionals from across Thailand and South East Asia.

Unprecedented regional demand

Khun Phusit Ratanakul Sereroengrit, Director-General, Department of International Trade Promotion (DITP), noted that after three challenging years of Covid 19 restrictions, the HoReCa industry is now seeing a surge in consumer demand as people are eager to return to travelling, dining out, and other forms of entertainment. 

Well known to be a famous tourist destination with a quality reputation for great hospitality and strong capability to serve the needs of the industry, Thailand is expected to receive more than 20 million foreign visitors this year. Backlog demand is leading to an unprecedented need for new investments and opportunities in the HoReCa industry. “Given the growth trajectory and our great achievement of THAIFEX – Anuga Asia trade show, all three organisers are confident that THAIFEX – HOREC Asia will be a beneficial platform to meet the needs of the region's fast-growing tourism and hospitality industry,” added DITP’s Director-General.

Specialist show tailored to HoReCa professionals

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, added that with nearly two decades of expertise in the food and beverage industry, alongside the ongoing success of THAIFEX – Anuga Asia filling up all 11 trade halls at IMPACT, it is a strategic move to expand the portfolio and launch an extension specially tailored to the hotel, restaurant, and catering sectors.

The event will showcase a comprehensive range of innovative solutions in nine major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness. 

Additionally, there will be several supporting programmes, including a Hosted Buyer Programme, which is slated to host more than 500 top buyers from Asia, giving participants an effective and efficient opportunity to network and establish potential business partnerships. 

Industry players can also get a glimpse into the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, and gain access to valuable industry insights, novel perspectives, and best industry practices by attending forums, live workshops, and culinary demonstrations at the inaugural show.

A gateway to the flourishing South East Asia market

Khun Sanan Angubolkul, Chairman of The Thai Chamber of Commerce (TCC), underlined Thailand's position as a major gateway to the South East Asian market, which continues to expand at a pace. He pointed out that the all-new HoReCa trade show presents a prime opportunity for sector players to diversify, explore new growth prospects, witness innovations, optimise operations, and ultimately benefit stakeholders. 

“THAIFEX – HOREC Asia will be an important platform to strengthen the HoReCa industry's growth in the region, as it gathers all of the industry's key players,” the TCC’s Chairman noted. “Furthermore, the event stages the latest products and innovations that cater to current trends and global needs. It introduces these latest products to potential buyers worldwide, linking markets for local and international companies,” he advised. “The event also meets the needs of vendors and buyers by providing enhanced opportunities for networking, increasing brand recognition, and boosting business growth in the HoReCa industry.”

The THAIFEX – HOREC Asia debut event expects to attract over 300 leading brands as exhibitors, alongide 20,000+ trade visitors from South East Asia and key cities across the Asia-Pacific region.

For more information, visit: www.thaifex-horec.asia  

To learn more about the full programmes, please sign up for our newsletter: https://thaifex-horec.asia/newsletter 

For exhibitor registration, visit: https://thaifex-horec.asia/for-exhibitors/register-as-an-exhibitor