12/10/2022 – Plant-Based / Simple Root / Thomas Ridley / Foodservice / Cooking / Sauces / Vegan
‘The Simple Root’ secures listing with Thomas Ridley Foodservice
The Simple Root has announced it will be launching with Thomas Ridley Foodservice as its go to market partner for the 2kg pack format of the firm’s market leading chilled plant-based cooking sauces.
The launch brings a clear strategic partnership to both businesses, as Thomas Ridley seeks to grow its plant-based offering and The Simple Root seeks key partners for supply in travel, leisure, hotel, restaurant, offices, universities and the wider out-of-home market.
“Plant-based food that really delivers”
"We are thrilled to be working with Thomas Ridley Foodservice as our leading distributor for our new range of bulk chilled cooking sauces,” remarked Dan Head, Foodservice Channel Lead at The Simple Root, “The name 'Thomas Ridley' stands for quality in this industry, and we see this fit as key to our growth plans into Autumn/Winter 2022 and beyond. We have already had rave feedback from key customers – in particular, on our Ch**se and Truffle Style Sauce, which is already making its way onto Christmas menus.”
Paul Knight, Commercial Director at Thomas Ridley, commented: "Vegan or not, The Simple Root sauces are the best sauces I have tried in a long time. We’re really impressed with their range and the creaminess of each sauce – perfect for chefs wanting to offer plant-based food that really delivers.”
Creamy tastes and textures achieved without dairy (or other allergens)
With the innovative plant-based products providing a quick and easy solution for chefs, Thomas Ridley will be offering the full range of The Simple Root’s plant-based sauces – Truffle & Ch**se Style Sauce, Spicy Satay Style Sauce, Creamy Pesto Style Sauce, and Creamy Simple White Sauce – which all contain over 50 per cent vegetables.
All The Simple Root sauces are certified vegan as well as being gluten-free, dairy-free, and peanut-free, and contain no artificial flavours or preservatives – perfect for catering for a wide range of food preferences and intolerances. Creamy tastes and textures are achieved without dairy using simple root vegetables as the number-one ingredient – perfect for packing more veg into our diets in an easy way.
A rundown of The Simple Root range
The Truffle & Ch**se Style Sauce is deliciously decadent, with a hint of truffle to easily recreate restaurant style dishes at home. Made of over 50 per cent root vegetables alongside other plant-based ingredients, herbs and spices, it makes the ultimate vegan comfort bowl of Truffle Mac n’ Ch**se in minutes. Set to become a midweek staple, the Creamy Pesto Style Sauce is bursting with garlic, basil and 70 per cent less fat than other pestos available. Stir through pasta for a quick and easy plant-based lunch or dinner.
With a bold chilli kick, the Spicy Satay Style Sauce is peanut-free. As with all of The Simple Root range, the sauce contains no artificial flavours or preservatives, as well as being dairy- and gluten-free. A great addition to curries or as a dip alongside skewers, the sauce offers a better-for-you cooking companion that doesn't sacrifice taste.
A white sauce or ‘béchamel' is a cook’s best friend for making easy meals, and The Simple Root’s Creamy Simple White Sauce is no different. The versatile sauce can be added, or used as the base, for a variety of dishes – from lasagne and easy vegan carbonara, to cheese toasties and cauliflower cheese, or simply served on your favourite veggies.
The range went live with Thomas Ridley on Monday 19th September, arriving in stock and in time for Christmas and Veganuary menu planning, as well as those customers who are looking to provide innovation to autumn and winter offerings.
The Hotel & Hospitality Show 2023
Sandton Convention Centre, South Africa