13/07/2022 – Beverages / Absolut / Vodka / Tomorrowland / Festival / Belgium / Limited Edition
Absolut Vodka and Tomorrowland festival launch limited-edition bottle
To mark their continued collaboration, leading premium vodka brand Absolut and Tomorrowland music festival have teamed up to launch a limited-edition bottle ahead of this year’s event in Boom, Belgium.
The Absolut X Tomorrowland bottle for 2022 has a design full of energy and vibrancy, with the Tomorrowland Icon placed at the centre.
In a statement, the brands said the bottle, created as part of the ‘United We Dance’ campaign, “has been designed to illustrate the brands' shared values of inclusivity and diversity; together they believe that what unites us is stronger than what divides us”.
The bottle will be available in Germany, Benelux, Slovakia, Serbia and Switzerland.
This year, Tomorrowland and Absolut are also spotlighting six under-represented artists. Artists Mandidextrous, Jana Vitiligo, RayRay, Carola, Odssey and Moore Kismet will be given the biggest stage of their career during this year’s three-weekend long edition.
Tomorrowland takes place on 15-17 July; 22-24 July; and 29-31 July in Boom, Belgium.
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