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Apofruit Italia to showcase varietal innovation at Fruit Logistica 2023

03/02/2023 – Agriculture / Fruit / Apofruit / Italia / Varietals / Co-operative / Fruit Logistica

Apofruit Italia to showcase varietal innovation at Fruit Logistica 2023

Apofruit Italia – the fruit grower co-operative with around 3,000 members that market 100-per-cent Italian-made products all over the world – will be at Fruit Logistica 2023 in an even bigger exhibition space packed with even more content.


From 8–10 February 2023, the co-operative will be at stand A-40 in Hall 2.2 of the Berlin exhibition grounds. Over the course of the most important international fruit and vegetable trade fair, Apofruit’s top management will be showcasing all the latest products from the co-operative together with Group companies Canova (a co-operative specialising in organic produce) and Mediterraneo Group (a business network developed with the goal of promoting the products of Apofruit Italia partners).


“Fruit Logistica is one of the most important events of the year on our calendar,” noted Gianluca Casadio, Marketing Manager of Apofruit Italia. “Historically, during this trade fair, we have made new contacts that have subsequently developed into consolidated long-term relationships, enabling us to strengthen our presence both nationally and internationally. We are therefore very enthusiastic to be back at the show this year with a completely new and even larger space for meeting visitors and showing them all the new products that our Group will be presenting together with the extended Apofruit Group family,” he remarked.

Showcasing a flurry of new varietals

Apofruit Italia’s appearance this year at Fruit Logistica will see the co-operative showcasing a flurry of new varietals – proof of the on-going research and development work with which the organisation has become synonymous. As well as the high-quality Solarelli® branded products, also on show will be the Marimbella® and Limvalnera® varieties of strawberry plug plants – both very precocious, with firm, nicely shaped, bright red fruits. The show will also serve as a platform for presenting the innovative Fred® pear, with its juicy, firm and crunchy flesh, the Candine® apple, the Angello®/Solarelli® mini seedless pepper, and the VerdeDivo® kiwi – a very promising solution with excellent Brix value to help stem the crisis besetting the Hayward green kiwi. This new kiwi is managed exclusively by New Plant, which has sublicensed its production and marketing to its members – Apofruit, Orogel Fresco, and Agrintesa/ApoConerpo. 

Visitors to Fruit Logistica 2023 will also be able to learn about Apofruit Italia’s role as strategic partner in the Violì® artichoke project, as well as a project connected with the Sunions® onion – the innovative onion that doesn’t make you cry when you chop it.

Latest issue – Vol 1/23
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– Next level legume – The rise of the chickpea
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