Beavertown relaunches sold-out ‘glitter beer’ in time for Christmas

22/11/2022 – Products / Beavertown / Beverages / Brewery / Beer / Ale / IPA / Glitter / Christmas

Beavertown relaunches sold-out ‘glitter beer’ in time for Christmas

Beavertown Brewery has become the UK’s first big beer brand to create cans of glitter beer. After previously selling out in under 24 hours, Frozen Neck – the new hazy ABV IPA, infused with edible glitter – is now available to pre-order.


Frozen Neck is infused with an all-natural edible glitter that creates a unique sparkling snow globe effect in your glass. Priced at £2.30 a can, Frozen Neck has an ABV of 4.3% and is available to pre-order UK-wide from the Beavertown webshop


The biggest beer brand in the UK to add a sparkle to its can, Beavertown Brewery has taken its famous IPA, Neck Oil, and added a seasonal twist. Fresh and zesty in flavour, the beverage has a smooth and potent grapefruit flavour combined with a frosty mango hop hit, alongside plenty of glitter.


Frozen Neck IPA “tastes as incredible as it looks”


“We've been busy experimenting to create a truly unique, out-of-this-world beer for Christmas – and luckily everyone loved it so much that it sold out in record time,” reported Tom Rainsford, Marketing Director at Beavertown Brewery. “Frozen Neck IPA tastes as incredible as it looks, and is the perfect beer for Christmas, so we’re making sure as many people get hold of it as possible by brewing a fresh batch. For maximum sparkle (and who doesn't want that), be sure to give your can a swirl before you pour. Then sit back, relax and enjoy the glitter”.


Frozen Neck is now available to pre-order from the Beavertown webshop, alongside their other Christmas special, Ginger Ray IPA – a seasonally bitter, malty ale with a hint of ginger and nutmeg spice. Check out Beavertown’s Christmas specials and brand new festive merch here


Frozen Neck is, available to pre-order here, and will be dispatched from 15th December 2022: https://beavertownbrewery.co.uk/products/frozen-neck-session-ipa

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