15/12/20 – Beverages / Coffee / Branding / Cafédirect / Award / Packaging / Creative / Sustainable / UK
Cafedirect scoops ‘Branding Project of the Year’ award
British coffee brand Cafédirect has won the Packaging News ‘Branding Project of the Year’ award for its bespoke, small-batch London Fields Roastery range.
Created by creative agency Family (and friends), the London Fields Roastery packaging was designed to elevate the existing Cafédirect brand design, taking the range to the super-premium tier while working only with sustainable materials.
Created for younger millennial shoppers, the range is aimed at ‘at-home baristas’, who seek to enjoy coffee of the highest quality while also being concerned with their environmental impact.
Roasted a stone’s throw away from London’s historic Broadway Market, the London Fields Roastery range’s recyclable outer card sleeve utilises a pastel colour scheme to reflect the vibrant, hipster scene of local artisan breweries, bakeries and cafes.
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