19/11/20 – Ingredients / Cham Foods / Pulses / Legumes / Clean Label / Vegetarian / Vegan / Wholegrain

Cham Foods launches instant pulse and grain solutions for RTE meals

Israel-headquartered Cham Foods Ltd has launched a line of dry, ready-to-eat (RTE) pulses and grains for instant meals and soups, to fill the demand for a quick, nutritious meal at home or on-the-go.

 

The new line maintains the full flavour and texture of grains and legumes, answering the unmet needs of established food companies, diet-meals startups, and innovative emerging brands.


Remarking on the new range in a statement, Cham Foods noted the ideal for developers creating plant-based ready-meals containing healthful legumes and grains is to showcase them in their wholesome complete forms. However, most pre-cooked legumes and grains undergo long, multi-step preparation that leaves them overcooked and looking ‘smashed’. As a result, instant-meal manufacturers often resort to offering noodles or pastas instead.


“Our RTE precooked pulses and grains can easily be integrated into any instant hotpot, saving time and labour for both food companies and consumers, taking the instant meal concept to new heights,” said Moran Avni, VP of Business Development of Cham Foods. “Whether opting for lentils or quinoa, the pulses look like they were cooked ‘just now’, taste good, and contain their full nutritional value. All that’s needed is to add hot water and wait one to five minutes.”


Global RTE meal trends


Innova Market Insights reports an 11-per-cent average annual growth in launches of ready-to-eat meals and soups (RTEs) featuring a vegan or vegetarian or plant-based or clean-label claim (Global, CAGR 2015-2019). The research group also noted 33-per-cent growth in global ready meals and soups launches featuring a clean-label claim in 2019, with 15 per cent of global ready meals and soups launched featuring a vegan claim and 14 per cent of global ready meals and soups launches featuring a vegetarian claim in that year.


However, as Shay Shevi, CEO of Cham Foods, went on to note: “The gap between consumers’ desire to eat wholesome, better-for-you foods and the ready meals they actually eat is huge. 


“Consumers perceive many dry RTE meals as cheap, unhealthy, or ‘artificial’,” the firm’s CEO continued. “Our mission is to change this perception and bring innovation to the table. This is especially crucial during these times, with fewer people dining out which has led to high demand for hot, wholesome meals that are easy to access.” 


How it’s done


Cham said it ‘combines traditional methods with sophisticated technologies to overcome challenges in crafting freeze-dried prepared ingredients in order to preserve their nutritional value’. It also maintains the same textures and flavours of freshly made whole grains and legumes. Simply add hot water and they’re ready for consumption in minutes.


Cham’s advanced freeze-drying and pre-drying processes effectively keep the products closest to fresh, without added ingredients. They enjoy a long shelf-life at ambient temperatures. The end product is about 30-per-cent of its original weight, and retains the original color, shape, flavor, and nutritional value far better than with any other drying method.


Guaranteeing farm-to-table quality and transparency, Cham’s work starts in the fields, working with select suppliers and growers, to bring consumers high-quality, non-GMO, conventional or organic legumes and whole grains that comply with the highest safety control standards. 


“Our clean-label, plant-based product line contains a full complement of proteins, fibers, vitamins, and minerals in one pot,” enthused Avni. “They’re ideal for flexitarians, vegetarians, and vegans. We can provide the ingredients separately or create mixes tailor-made to client preferences. We can even customise the texture, making the legumes or grains turn out softer or firmer upon rehydration, as desired.”

Latest issue – Vol 3/20
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