27/05/2021 – Event / Organic / Food / Beverage / Iberia / Madrid / Expo / Conference
CHAMPIONING ORGANIC GROWTH – Organic Food Iberia returns in September
It’s been confirmed that Organic Food Iberia will return to IFEMA MADRID from 8–9 September 2021. With much anticipation emanating from across the industry, the premier international organic produce expo and conference is expected to provide a major boost to the prospects of producers in the burgeoning organic F&B sector.
Launched in 2019 as a partnership between Diversified Communications and IFEMA MADRID, the first edition of Organic Food Iberia was hailed as an overwhelming success, showcasing nearly 500 exhibitors and attracting 5,240 professional attendees from Spain, Portugal and across Europe. Indeed, such was the event’s success that it has since been named as one of the top 20 trade events in Spain by Instituto de Coordenadas de Gobernanza y Economía Aplicada.
According to ECOVALIA’s latest industry report, the past year has seen organic sales in Spain surge by 35 per cent, with the expanse of organic territory increasing by 38 per cent over the last five years, and the number of staff employed by the industry growing by 40 per cent. Spain also holds the title of Europe’s biggest organic producer, alongside ranking third largest such producer worldwide. Last year, the Covid-19 crisis prevented the event from taking place, yet strong positive sentiment from exhibitors, regions and buyers demonstrated the clear need for the show to take place this year, enabling the industry to reunite, network, do business and recognise the increasing prominence of the organic sector.
“As the Premier Sponsor of Organic Food Iberia, the main event for organic production in southern Europe, we are excited about the decision to stage the fair from 8–9 September,” remarked Diego Granado Cumbres, Secretary General of ECOVALIA. “Organic Food Iberia will be the first face-to-face agri-food fair to be held in our country after a hard year, and it will have a positive impact on an economy in need of exciting and dynamic connections.”
Those views were echoed by many, including one of the event's main regional supporters, Mireia Mollà Herrera, Counsellor at Agricultura, Desarrollo Rural, Emergencia Climática y Transición Ecológica, Generalitat Valenciana. “Organic production is having a massive positive impact on people and the planet,” she said. “This positive impact is attracting a young audience, which is, in turn, driving forward sustainable production within the agri-food industry. We have therefore chosen Organic Food Iberia as our main opportunity to meet professional buyers and producers from the region of Valencia following the pandemic.” The hospitality sector is also fully behind this year’s event, as José Luis Yzuel, President of Hostelería de España, expressed: “Organic Food Iberia, returning in September, is a date you cannot miss for this industry because the future of hospitality will cross paths with sustainability. The return of Organic Food Iberia indicates a future of recovery, and the hospitality sector must be part of this to make sure we connect with shifting client tastes toward organic.”
Unrivalled organic sector innovation and insight
September’s event has already attracted significant support from exhibitors, with confirmed pavilions including Andalucia, Madrid, Valencia, La Rioja, Castilla La Mancha, Portugal, Austria and Ecovalia. Once again, the event will include several keynote theatres hosting influential industry speakers, as well as the popular Innovation Zone, a Hosted Buyer Programme supported by ICEX, and the thrilling ECO & Organic Awards Iberia, celebrating the very best innovations that the sector has to offer.
Organic Food Iberia takes place alongside Eco Living Iberia, making it the most prestigious trade event for organic and sustainable living in the Iberian Peninsula. Registration will open at the end of May, with the full programme of live events being announced in July.
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