12/10/2022 – Event / SIAL / Expo / Tradizione Italiana / Consortium / Besana / Italy
Consortium Tradizione Italiana to showcase an array of Italian food leaders at SIAL 2022
SIAL Paris is finally back after four years, and Tradizione Italiana is set to showcase the products and innovations of its members in the Hall of Nations (Hall 1, stand E005), when the international food expo opens its doors in Paris on Saturday (15th October).
Tradizione Italiana will be present at the event with a large participation of all its members, who, in a renewed enthusiasm, have decided to celebrate the 10th anniversary of the consortium with a major restyling of the stand layout.
The 16 member companies, all export-oriented, represent 32 production sites, 3,224 employees and a total turnover of around €3 billion.
Food brands presented in “full Italian style”
These leading companies of the Italian food industry, covering 16 product categories, will welcome visitors by offering a complete product tasting, consisting of five main meals: from breakfast, with products from Cupiello, Dileo and Kimbo, to lunch with products and condiments from Argiolas, Basso, D'Amico, De Nigris, Fattorie Garofalo, Gias Srl, La Doria, Pastificio di Martino, Siciliani S.p.A., and Riso Vignola, passing through Besana's aperitifs and snacks, and General Fruit's drinks and cocktails, to arrive at the favourite dish for a dinner out: pizza with flours from Molino Casillo. All of this will be presented in “full Italian style”, according to the Consortium.
“Despite the well-known difficulties due to the increase in raw materials and utilities, the 16 affiliated companies are getting ready for the SIAL of Paris with a positive spirit, with the aim of meeting customers and visitors again, sharing social moments with them, creating networks, and showing the latest trends and innovations in the agri-food industry,” Tradizione Italiana said in a statement.
“The expected numbers for the show are back to 2018 levels: 7,200 exhibitors from 120 countries. Among them is Italy as the second representation, and Tradizione Italiana's subsidiaries are ready to distinguish themselves in this extraordinary experience.”
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