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Dubai World Trade Centre and dmg events partner to develop international portfolio of F&B and hospitality sector events

12/09/2022 – Events / dmg / Dubai / DWTC / Kaoun / Food / Hospitality / Tradeshows

Dubai World Trade Centre and dmg events partner to develop international portfolio of F&B and hospitality sector events

KAOUN International, the newly incorporated event organising company of the Dubai World Trade Centre (DWTC), and leading international event organiser dmg events, have signed a joint venture agreement to develop an international portfolio in the food and hospitality sectors.

The newly formed company, KAOUN International, is built upon DWTC’s formidable record of organising industry-leading events that have helped establish the Middle East region as a top destination for major international business events. Its portfolio of over 20 business and consumer events span sectors such as technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

As its first international market expansion, the new joint venture will launch The Saudi Food & Beverage Show and The Saudi Food Manufacturing Show in Riyadh from 20-22 June 2023. The inaugural event will be affiliated to GULFOOD Global, the world’s largest go-to event brand trusted by the global F&B industry.

The Hotel Show Saudi Arabia will be rebranded for September 2023 to include the broader hospitality, HORECA and interiors markets. dmg’s existing food and hotel events in South Africa will also move under the new joint venture.

“High-growth opportunities” across the region

“The dmg and KAOUN International partnership combines market leading food and beverage industry events with international infrastructure and an existing hotel and hospitality portfolio,” remarked dmg events’ President Matt Denton. “Having grown our regional and international operations significantly in recent years, dmg clearly shares KAOUN International’s view of high-growth opportunities in the region”.


KAOUN International CEO, Trixie LohMirmand, added that developing new markets and providing access for the global food and beverage business community to emerging growth markets is the two firm’s collective focus. “Working together, dmg and KAOUN International will leverage our existing complementary experience, networks and brands to create a synergistic portfolio of food, hotel and hospitality events that offer far greater opportunities within targeted geographies,” she advised.

“Our market leading events have become centres of excellence in the food, hotel and hospitality markets and will continue to act as the gateway to the wider region,” added Matt Denton.

Outside of Dubai, dmg and KAOUN International together will create more value for their customers, providing them with a reliable global partner that is focused on bringing its proven level of expertise and professionalism to a host of new and emerging markets.

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