14/04/2022 – Sustainability / Plant-Based / Health / Eatplanted / David Lloyd / Leisure / Chicken
Eatplanted launches nationwide listing in Europe’s largest health and leisure group, David Lloyd Leisure
Europe’s leading meat alternative brand, Eatplanted, is partnering with David Lloyd Leisure – Europe’s largest health and leisure group – to launch of the ‘tastiest and most sustainable’ dishes on the new spring/summer menu in the group’s UK Clubs, all based on its award-winning Eatplanted.chicken.
Capitalising on the ever-growing expectation for popular destinations to have a variety of enticing plant-based and sustainable dishes on the menu, David Lloyd Clubs chefs have created five delicious vegan ‘takes’ using Eatplanted.chicken, including two kids menu options, to help their members make the healthiest and most planet-friendly food choices.
“Our partnership with Eatplanted means we are offering our members the tastiest and most sustainable menu we have ever had,” commented Michele Mawhinney, F&B Product Development Manager at David Lloyd Leisure. “Our members are really enjoying tucking into our Eatplanted range of healthy protein dishes, and a clear early favourite is the lemon & herb Eatplanted.chicken katsu curry.”
Elevating plant proteins to gastronomy
In November 2021, Swiss Foodtech start-up Eatplanted – which prides itself on “hero-ing plant proteins and elevating them to gastronomy” – officially launched in the UK.
With distinctive, quality products made from a ‘bio-structuring approach’ that creates ‘meat-like fibres’, all Eatplanted products consist of different protein sources (peas, oat, sunflowers), made from simple, natural and clean ingredients with no additives.
‘The Roger Federer of alternative meats’
“David Lloyd Clubs’ members expect quality, health and taste from dishes served in their restaurants, so the partnership with Eatplanted.chicken on the new menu is a natural fit,” remarked the food innovator’s UK Country Manager, Matt Done. “We’ve been told we are ‘the Roger Federer of alternative meats’ because of our top quality, clean ingredients, so now we’ve partnered with the UK’s premier wellness and leisure brand, it must be true”.
The five David Lloyd Club and Eatplanted dishes available on the main menu and kids menu are:
• Cobb salad with Eatplanted chicken
• Eatplanted chicken katsu curry
• Eatplanted chicken fajita pizza
• Kids Eatplanted chicken katsu
• Kids Eatplanted chicken topped pizza
Award-winning plant-based innovators
Founded in 2019, the Zurich-based foodtech spin-off from the Swiss Technical Institute of Technology (ETH) was quick to build intellectual property around their bio-structuring approach. Among other international awards, Eatplanted ranked first at the Top 100 Swiss Start-up Awards in 2021.
The company produces all its products under a glasshouse production facility in Kemptthal, Switzerland – the first transparent meat production plant open to the public.
Eatplanted is available at restaurants and retailers across Switzerland, Germany, Austria, France, Italy and most recently, the UK – as well as via its own Europe-wide webshop. The Eatplanted product ranges, each consisting of different protein sources (peas, oat, sunflowers), currently include planted.™chicken, planted.™pulled, planted.™kebab and planted.™schnitzel. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue or Sebastian Copien, with further innovations in the pipeline, as the science driven team strives to revolutionise the food chain in Eatplanted's factory and science labs in Switzerland.
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