25/05/2022 – Beverages / SERVED / Hard Seltzer / Ellie Goulding / RTD / UK / Everyman
Ellie Goulding’s hard seltzer brand SERVED launches UK-wide in Everyman venues
Premium British hard seltzer brand SERVED, co-owned by singer-songwriter Ellie Goulding, has just launched nationwide into Everyman cinemas, as the first hard seltzer brand to be stocked at all 37 entertainment venues across the UK.
Designed for the modern health-conscious consumer who enjoys drinking in moderation, and who prioritises quality, provenance and sustainability, SERVED contains just 57 calories, with no added sugar, sweeteners or anything artificial.
SERVED is crafted in Herefordshire, where Ellie grew up, by infusing sparkling spring water with wonky fruit and pairing this with the brand’s own ServedPureTM spirit. The result is a refreshing 4% ABV plant-based, gluten-free hard seltzer with a crisp, fresh flavour, and a touch of natural sweetness.
“As a premium British hard seltzer brand, we are delighted to be working with Everyman, who are known and respected for their quality offering,” commented Ellie Goulding.
Reducing sugar consumption – and food waste
SERVED’s co-founder, Dean Ginsberg, added: “With 78 per cent of 18–35-year-olds now conscious of the calories they consume with alcohol, and 60 per cent of consumers saying that sustainability is the most important issue facing our planet, SERVED offers a delicious and refreshing option to enjoy at Everyman cinemas across the country, whilst simultaneously reducing food waste and impact on the environment.”
Rich Linford, Head of Food & Beverage at Everyman, adds: “We are delighted to welcome SERVED to the Everyman menu this May. The hard seltzer market is growing rapidly and we wanted to find the right brand partner to launch this new category. We love the fact that SERVED is produced ethically in the UK with all-natural ingredients.”
More details on SERVED can be found here
Latest issue – Vol 2/22
– Anuga FoodTec focus
– Thaifex-Anuga Special
– The darker side of dark kitchens
– Europe's broken breadbasket
The 2nd Global Food Security & Sustainability Summit 2022
The Hotel Show Saudi Arabia 2022
RIYADH INTERNATIONAL CONVENTION & EXHIBITION CENTER
LAS VEGAS CONVENTION CENTER, USA