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Emerging World FZC inks land lease deal to establish PRAN manufacturing plant in UAE

27/01/2023 – Food Security / Agribusiness / Manufacturing / PRAN / KEZAD / Abu Dhabi / Middle East

Emerging World FZC inks land lease deal to establish PRAN manufacturing plant in UAE

Khalifa Economic Zones Abu Dhabi - KEZAD Group, has signed an agreement with Emerging World FZC – the sole importer of PRAN-RFL Group’s products in the Middle East region – to establish a PRAN manufacturing plant to cater to local and regional markets.

Headquartered in Dhaka, Bangladesh, PRAN (Programme for Rural Advancement Nationally) pioneered agribusiness in that market since 1981, by providing farmers with guaranteed prices. Since then, PRAN-RFL Group has become one of the largest food and beverage, agribusiness and plastics manufacturers and exporters in South Asia.

PRAN’s AED 110 million facility, being developed in multiple phases, will spread across more than 42,000 square metres in Khalifa Economic Zones Abu Dhabi (KEZAD), with direct access to AD Ports Group’s flagship Khalifa Port. It will enable Emerging World FZC to locally produce and export its products to free trade markets throughout the Middle East and North Africa region – namely Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Jordan, Egypt, Iraq, Lebanon, Morocco, Tunisia, Palestine, Syria, Libya and Yemen.

The land lease agreement with KEZAD Group has been signed for a period of 30 years.

PRAN to play vital role in Middle East’s food security

With almost a third of PRAN’s production capacity from the facility catering to the local market, and 70 per cent to be exported to the regional markets, PRAN will play a vital role to ensure food security in the region through Abu Dhabi.

Mohamed Al Khadar Al Ahmed, CEO of Khalifa Economic Zones Abu Dhabi (KEZAD) Group said his organisation was delighted to welcome Emerging World FZC, and enable the development of this new manufacturing facility within KEZAD’s expansive food trade ecosystem – “an environment that ensures that businesses can thrive in today’s competitive market,” he asserted.

A subsidiary of AD Ports Group under its Economic Cities & Free Zones Cluster, KEZAD Group is the largest operator of integrated and purpose-built economic zones in the UAE. “Emerging World FZC shares our mission on the importance of securing national and regional supply chains, in line with the vision of our wise leadership to improve access to affordable healthy diets for people across communities,” KEZAD Group’s CEO added.

Hasan Mahbub, Managing Director of Emerging World FZC, said the agreement with KEZAD Group aims to boost his company’s export to Middle Eastern countries, adding that the establishment of Emerging World FZC’s manufacturing facility in Abu Dhabi is a significant milestone to expand his firm’s business. “An initial investment of AED 60 million will be made to set up the manufacturing facilities, with production of different food products – including instant noodles, milk added drinks, fruit drinks and confectionery products – under the PRAN brand,” he revealed. “Initially we expect production revenue to be in the region of AED 160 million per annum.”

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