FeastBox and Red Rickshaw make key promotion to support business growth

15/02/2022 – Retail / FeastBox / Red Rickshaw / Recipe Box / Home Cooking / Online / World Cuisine

FeastBox and Red Rickshaw make key promotion to support business growth

Liam Howard-Jones has been appointed Chief Marketing Officer and board member to help supercharge growth of world cuisine recipe box business FeastBox and sister company Red Rickshaw – the UK’s largest online grocer of hard-to-find world produce and ingredients. 


Aligning with ambitions for the year ahead, sister companies FeastBox and Red Rickshaw have assembled their senior team of experts to supercharge growth across 2022. Promoting Liam Howard-Jones (previously Head of Growth) to Chief Marketing Officer and a position on the Board, it is anticipated that his new role will lead the progressive plans in place to significantly scale both businesses.  


The Board position will see Mr Howard-Jones become a key decision-maker within the business, supporting on strategic direction and the future of both companies.


Inspiring adventure for home cooks 


World cuisine recipe box, FeastBox, recently unveiled a rebrand, entering the new year with a fresh new look and feel. Led by Mr Howard-Jones, the new branding aims to inspire adventure for home cooks across the UK. Allowing customers to try unique global dishes and taste new ingredients, the vibrant new look ensures the brand stands out from competitors in a crowded marketplace. 


Red Rickshaw, the UK’s largest online grocer of hard-to-find world produce and ingredients, is also being relaunched with an updated look and feel, plus a significant increase in range and cuisines.


Chairman Laurie Mcilwee, said: “Liam’s experience has been invaluable since he joined us, and as a result we have already enjoyed tremendous growth. FeastBox has transformed, and Red Rickshaw has expanded its range with a greater focus on fresh fruit and produce. This new position is well deserved, and we’re thrilled Liam will be playing such a vital role in the growth of the business going forward.” 


“We’re in a great position to really scale up”


Speaking on his new role, Liam Howard-Jones added: “Both FeastBox and Red Rickshaw have such unique and fantastic offerings, I’ve thoroughly enjoyed helping both evolve over the last few months. Consumer awareness has already increased and both models have seen organic growth, so we’re in a great position to really scale it up. My mission is to show consumers the variety of what both our brands have to offer, we search the globe high and low for new, amazing ingredients and make them accessible through Red Rickshaw, but we teach people how to use them to create a taste like no other with FeastBox,” he enthused. 


“If you’re passionate about food and flavour like me, there’s no way you’ll be able to resist what we have planned over the next six months,” he added in closing. “I’m thrilled to be joining the Board to spearhead our growth – 2022 will be our best year yet.”

Latest issue – Vol 1/22
– Health & Nutrition focus
– GULFOOD SPECIAL
– Food and beverage trend predictions for 2022
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