21/06/2021 – Products / Beverages / Harrods / Savyll / Cocktails / Non-Alcoholic / Low Alcohol
Harrods extends its ‘No & Lo’ offer with Savyll RTD cocktails line-up
Non-alcoholic drinks challenger, Savyll Beverage Co., has launched its stylish collection of single-serve cocktails into Harrods, as part of the renowned Knightsbridge retailer’s No & Lo range extensions.
The line-up will include The Savyll Bon Vivant Tasting Pack, featuring light and refreshing cocktails such as Bellini, G&T, Mojito and new Paloma Tequila, as well as the Connoisseur Pack, with darker and more intricate variants, such as Moscow Mule, Spiced Rum & Cola, Old Cuban and Savyll’s new Whiskey Sour. Best-sellers, such as Bellini, G&T and Mojito will also be available in an elegant and convenient ready-to-drink (RTD) can format.
The launch into Harrods – the world’s most famous department store – is part of ambitious growth plans for Savyll Beverage Co., and follows 300-per-cent sales increases over lockdown, as well as expansion across the Middle East and Asia. New international markets as well as further UK distribution is expected later this year.
Savyll: To be ‘savoured by all’
“Pronounced ‘sah-vell’, and meaning to be ‘savoured by all’, Savyll cocktails are carefully crafted with all of the exuberance, ambition and intricate flavours of their alcoholic counterpart. The result: both young and old, and from drinkers, to moderators and abstainers alike, Savyll cocktails truly can be savoured by all.
Commenting on Savyll’s brand evolution, founder and renowned ‘dinner party mixologist’ Avnish Babla, said: “The alcohol-free drinks sector is an innovative and exciting space, growing rapidly year-on-year, and I am delighted to bring a new premium ready-to-drink cocktail offering to this segment.”
“Harrods is an iconic, luxury brand in its own right and the store is the perfect showcase for the Savyll range,” he enthused. “We are delighted to be working together to extend and enhance the Harrods No & Lo offer”.
For trade enquiries about Savyll, email: firstname.lastname@example.org
Follow the firm on Instagram @savyllbeverageco for the latest updates on promotions and events.
Latest issue – Vol 6/22
– Ingredients focus
– Drinking to good health
– Private label's power play – The resurgence of private label
Dubai World Trade Centre, UAE
The Hotel & Hospitality Show 2023
Sandton Convention Centre, South Africa