More than 150,000 visitors met 2,700 companies at the recently concluded HOSTMilano and TUTTOFOOD, alongside co-located Meat-Tech, strengthening Milan’s status as a European exhibition hub and an international showcase for Italian excellence. 

“The gamble of going back to meeting in person proved to be a winner,” commented Luca Palermo, CEO and General Manager of Fiera Milano. “There was a great desire to do business live, as shown by the meetings of more than 150,000 visitors with more than 2,700 companies. Together with the new agreements signed by Fiera Milano, this liveliness reinforces the supply chain approach that the Italian agri-food and hospitality ecosystem needs to present itself abroad in an organic way,” he asserted. 

The crowded aisles and lively exchanges at stands throughout the shows served to consolidate Fiera Milano’s ever strengthening role as a European exhibition hub and an internationalisation driver for Italian companies of all sizes. Indeed, the continued rise in the number of international buyers attending the event has served to validate the organiser’s organic growth strategy, in collaboration with ICE Agency.

Alliances aimed at internationalisation

In terms of agreements, a new partnership with Filiera Italia and Coldiretti will promote ‘Made in Italy’ agri-food products around the world in innovative ways, with the aim of doubling the value of exports. 

Meanwhile, the recently inked agreement with Informa Market – one of the world leaders in the trade fair sector, with over 450 events in its portfolio – will bring the companies taking part in Fiera Milano events to even more strategic foreign areas. Among the first such events in which Italian companies are set to participate is the next edition of FHAHoReCA – a show dedicated to food and hospitality, organised by Informa in Singapore.

“The collaboration between Fiera Milano and Informa Markets emanates from the Food & Hospitality sectors, where the former is an international leader, and it will continue into other sectors,” advised Mr Palermo. “We are certain that this alliance can represent a further opportunity for internationalisation to be offered to companies participating in trade fairs.

“Our ambition remains unchanged: we want to strengthen ourselves as a European hub capable of hosting congresses and events with a global reach,” he continued. “This is why we are increasingly focused on activating partnerships with major international players.”

HostMilano and TUTTOFOOD return in 2023

With the successful conclusion their 2021 editions, HostMilano and TUTTOFOOD have confirmed themselves as platforms not only for business, but also for presenting data and research, sharing knowledge, hosting international competitions and discovering new trends. 

TUTTOFOOD returns from 8–11 May 2023

HostMilano returns from 13–17 October 2023 

For further insights on the recently concluded events, visit the HostMilano and TUTTOFOOD websites.