27/07/2021 – Retail / Vending Machines / Huel / Plant-based / Heathrow / Tesco / RTD / Nutrition / Beverages
Huel to install vending machines in Heathrow and expand into Tesco stores
Plant-based food brand Huel has announced that Heathrow Airport will be the home to five Huel vending machines. Additionally, the ‘complete nutrition’ firm’s ready-to-drink (RTD) products will soon be available nationwide across 500 Tesco stores around the UK.
The Hertfordshire, UK-based business first moved into physical retail in 2019, when its RTD bottles launched into 500 Sainsbury’s stores nationwide. Since then, Huel has seen its distribution treble within Sainsbury’s, whilst also launching in travel locations like BP forecourts and more recently into the wellness sector with David Lloyd Gyms and Nuffield Health.
The company said that its move to add vending machines to Heathrow’s Terminal 5 provides travellers with the opportunity to pick up “easy meals on the go” that offer the consumer all the 26 essential vitamins and minerals, protein, essential fats, carbohydrates, fibre and phytonutrients they need.
Meanwhile, the Tesco listing significantly steps up Huel’s reach across the UK, reaffirming their commitment to offering convenient, affordable nutritious meals.
Convenient, affordable nutritious meals on the go
Speaking of the two launches, Huel’s CEO James McMaster said that consumer demand for Huel has increased over the last year at an exciting pace. “Not only have we seen growth with new consumers seeking more plant-based food that also offers complete nutrition, but we’ve made sure our most on-the-go products have become available in more locations for impulse purchase,” he advised.
“As we start to see the international travel market open up, we’re really happy to have our vending machines in Heathrow,” he said, adding that for those not travelling abroad this summer, Huel’s RTD beverages would now be available in 500 Tesco stores across the UK, “making it easier to grab a nutritionally complete meal when you are out and about”.
Huel is renowned for its hugely popular line-up of nutritionally complete food, including Hot & Savoury meals, powders and bars. The company also recently launched the world’s first nutritionally complete vegan protein powder.
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