04/07/2022 – Retail / Pret A Manger / India / Reliance / Sandwich / Coffee / Partnership
India’s Reliance announces first foray into F&B retail with UK sandwich chain Pret A Manger
Reliance Brands Ltd (RBL) has announced a strategic partnership with global fresh food & organic coffee chain, Pret A Manger, to launch and build the brand in India.
With this long-term master franchise partnership, RBL – part of Reliance Industries Ltd – will open the food chain across the country starting with major cities and travel hubs.
French for ‘ready to eat', Pret A Manger first opened in London in 1986. It was a shop with a mission to create handmade food, freshly prepared each day. Over 35 years later, the brand currently has 550 shops globally across nine markets – including the UK, US, Europe, and Asia – offering organic coffee, sandwiches, salads and wraps freshly made each day.
“Fresh and organic, ingredient-led dining experiences”
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand, and also of the food & beverage industry in India,” stated Darshan Mehta, MD of Reliance Brands Limited, adding that their firm “closely follows the pulse of Indian consumers” and has observed an increased level consciousness in terms of decisions surrounding food choices.
“Indians, like their global counterparts, are seeking fresh and organic, ingredient-led dining experiences – which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success,” Mehta added.
“Our most ambitious global franchise partnership to date”
As India’s largest luxury-to-premium retailer, RBL has over 14 years nurtured and grown global brands in the country. With its rich cache of insights on customers’ evolving spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved Pret dining experience to one of the world’s biggest retail markets.
“Two decades ago, we opened Pret’s first shop in Asia, and it’s been an inspiration for all of us to bring our freshly made food and 100-per-cent organic coffee to new cities across the continent,” enthused Pano Christou, CEO of Pret A Manger. “RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”
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