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ISM to launch Japan edition in 2022

19/04/2021 – Event / Confectionery / Sweets / Snacks / ISM / Japan / Koelnmesse

ISM to launch Japan edition in 2022

ISM, the world's largest trade fair for sweets and snacks, will make its Asian debut in Japan, next year. East Asia’s innovative new sweets and snacks showcase, ISM Japan, will take place at Tokyo Big Sight from 13–15 April 2022.

Modelled after ISM Cologne – the world’s largest trade fair for sweets and snacks – ISM Japan will be the first dedicated showcase for the sweets and snacks industry in Asia, serving as the region’s go-to information, communications and networking hub for the industry. 

This inaugural event, at which over 200 brands are expected to be represented, forms part of Koelnmesse’s global leadership in the sweets and snacks industry, as well as the wider food and beverage industry.

The synergy of seven F&B shows

ISM Japan is a natural extension of the existing F&B segments at Wine & Gourmet Japan, as well as established food fairs organised by the Japan Food Journal – FABEX, Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry Fair and the Premium Food Show.

Co-locating these seven shows will bring about greater synergy between the events, offering a wider range of products to all trade visitors, and creating a gastronomical experience not to be missed.

Flourishing Asia-Pac confectionery market


Among the key factors that prompted ISM’s first foray into Japan is the forecasted 6.2-per-cent annual growth of the Asia-Pacific confectionery market from 2020–2025. 

Japan is today the sixth largest confectionery market in the world, with an ever strengthening demand for quality and innovative sweets and snack products nation-wide. 

Furthermore, Japan’s establishment of Free Trade Agreements with both the European Union and the USA now makes it even more attractive for overseas food products to enter this flourishing growth market.

Adding value to the industry

“ISM Japan will definitely be a great platform for the sweets and confectionery producers targeting the Japanese and East Asian markets, which have high demand for quality products. I am confident that our partnership with Koelnmesse will become even stronger in addition to our existing collaboration between FABEX and Wine & Gourmet Japan,” said Mr Katsunori Hirayama, VP of the Japan Food Journal.

“This is an area in which we see huge potential, especially with the strategic partnership with Japan Food Journal, who has been in the market for over 20 years, expanding their show year-on-year,” remarked Mathias Kuepper, Managing Director of Koelnmesse Singapore. “2021 is a year of recovery, and 2022 will be an opportune time for all global trade fairs to restart, with countries’ borders opening progressively. We are confident to bring about added value to the industry with this new launch event in Japan.”

1,000+ exhibitors under one roof 

ISM Japan – together with its six partner fairs – aims to attract over 1,000 exhibitors and close to 80,000 trade visitors from Asia and East Asia.

The event will feature manufacturers, producers, wholesalers, distributors, importers, exporters, brokers, and OEM private labels of the following: sweets and confectionery, salted snacks, baked snacks, specialty snacks, frozen snacks, and raw ingredients. Two featured zones include the Specialty Market Zone (presenting ‘free-from’, organic, halal and functional products), and the Technology Zone (spotlighting the latest processing and packaging technologies for sweets and snacks). 

ISM Japan will be held at Tokyo Big Sight from 13–15 April 2022. For more information on the event, visit:

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