12/09/2021 – Products / Crisps / Chips / Snacks / Christmas / Kettle Chips / Festive / Packaging
KETTLE Chips announces festive makeover for its core range of seasonings this Christmas
KETTLE® Chips will be giving its core range of delicious seasonings a festive makeover ahead of the Christmas period, with eight of the firm’s favourite SKUs transformed via limited edition gift packaging designs.
Available from all major retailers in the UK, the limited-edition bag designs will feature a bow and blank gift tag, allowing shoppers to add a personalised touch when taking KETTLE® Chips to any festive gathering.
The unique limited edition festive packaging will be bold and colourful, incorporating eye-catching festive cues based on eight core real-food seasonings, developed to maximise shelf impact for the leading batch-cooked chip brand.
Wrapping paper effect packaging for “maximum shelf impact”
Claire Hooper, Head of Brands at KETTLE® Chips, said the firm was excited to be bringing back its vibrant festive packaging this Christmas, following such a great response to last year’s designs. “The wrapping paper effect offers maximum on-shelf impact, and injects the joy and fun synonymous with the festive season,” she remarked.
“We’re confident that our KETTLE® festive fayre will be every bit as popular as it was last year, and we hope KETTLE® Chips takes centre stage at any social get together this winter – whether it’s a party with friends and family or just a Christmas movie night in,” Ms. Cooper added.
On shelves nation-wide from October 2021
Research from Bamboozled Brand Tracking at the end of last year showed that KETTLE® is a brand perfect for special occasions, outperforming all hand-cooked competitors in measures such as ‘for special get-togethers’ and ‘to accompany alcohol’.
KETTLE® Chips’ Core Range Christmas packaging will be available at supermarkets nationwide, from October 2021 RRP £2.09.
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