15/11/2022 – Beverages / London Essence / Mixers / Dubai / Tonic / Soda / Ginger Ale / Botanical
London Essence launches its exquisite mixers in Dubai
London Essence has announced the long-awaited arrival of its exquisite mixers in the Middle East.
Known for its exquisite mixers from botanical essences, luxury drinks company London Essence is proudly bringing five of its most popular mixers – including Indian Tonic Water, Blood Orange & Elderflower Tonic Water, Soda Water, White Peach & Jasmine Crafted Soda, and Delicate Ginger Ale – to top restaurants and bars in Dubai.
Mixing with influential tastemakers
To mark the brand’s long-awaited launch into the Middle East, London Essence hosted a launch party at Dubai’s Maya Bay Restaurant for key people in the hospitality industry, as well as influential tastemakers such as highly regarded London Essence Brand Ambassador, Danilo Pozone.
Crafted from botanical essences with the purest flavours, the five mixers now available in the Middle East are, according to the company, ‘incredibly versatile, and delicious whether used in a cocktail, combined with a spirit, in an alcohol-free drink, or on their own’.
A “unique approach” to crafting mixers
“We are thrilled to be launching in the Middle East and bringing our exquisite mixers to even more markets,” said Ian Bullock, Commercial Lead (Middle East) at London Essence. “Our unique approach to crafting mixers is what makes us stand out. We understand what consumers are looking for – whether that’s a delicious cocktail, a refreshing drink or a night to remember – and we are excited to work with luxury bars and restaurants to help them deliver an unforgettable experience.”
London Essence is now available in over 60 destinations across the world, including in some of the world’s top 50 bars and restaurants, from London to Hong Kong, Barcelona, Sydney, Singapore, New York and now Dubai.
In the UAE, the exquisite mixers will be distributed by Dubai Refreshment Company.
The Hotel & Hospitality Show 2023
Sandton Convention Centre, South Africa