Macfrut – the international trade fair for the fresh produce sector (3–5 May 2023, Rimini Expo Centre, Italy) – recently wrapped up the last leg of its international presentation tour in South Africa and Zimbabwe after travelling to 20 countries around the world, including Central and South America, Africa and Eastern Europe.

Tour of Saudi Arabia and nations of Africa

The tour kicked off in September last year with a presentation press conference in Riyadh, Saudi Arabia, and then continued across Africa (Cameroon and Egypt in October, and Mali in January). All these countries will be attending Macfrut 2023 in a collective stand, with more exhibitors expected to participate at the premier fresh produce event than last year. 

As part of the trade mission in Egypt, a three-year agreement was also signed between Macfrut and Expolink, the Egyptian Exporters Association. The subject of the agreement is the inclusion of Macfrut among the association’s leading trade fairs, along with the participation of 15 Egyptian exporters in the 2023 edition of Macfrut.

Leveraging upon Macfrut’s Latin America Days

 

The trade missions to Central and South America (Chile and Peru in November, Dominican Republic in December, and Venezuela in January) focused on the Latin American Days, to be held at Macfrut this year. Indeed, the upcoming edition of the trade fair will shine a spotlight on Latin America, which will have its own pavilion with workshops, show cooking sessions, and B2B meetings. 

Mexico and El Salvador will participate as exhibitors at Macfrut for the first time this year. There will also be a large number of participants from Colombia, with more than 40 exhibiting companies, as well as from Chile and Peru, including blueberry growers. The Dominican Republic will double the amount of exhibition space compared to previous editions, and Venezuela will also be present with about 10 participating companies, building on last year’s positive debut experience at the show, having attracted much attention from visitors, after it opened up to the world following challenging times due to the US trade embargo of 2015.

Bringing countries together for knowledge-sharing and networking

 

“Macfrut’s international tour saw in-person presentations being held in 20 countries around the world, including Central and South America, Africa and Eastern Europe,” explained Renzo Piraccini, President of Macfrut. “It was a huge effort, which shows just how much this trade fair is growing internationally thanks to ICE-Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation (MAECI) and several international bodies and institutions. The diversity of Macfrut was acknowledged and appreciated by all: it is not only a business trade fair, but also an opportunity for sharing knowledge and networking that brings many countries together. This is our strength and is what makes us stand out.’

 

Macfrut will be held from 3–5 May 2023 at the Rimini Expo Centre in Italy. For more details, visit: www.macfrut.com