06/04/2023 – Sustainability / Award / Fazer / ISM / Cologne / Koelnmesse / Sweets / Snacks / Finland
Majlen Fazer announced as winner of ISM Award 2023
Majlen Fazer – Senior Specialist in Product Quality, Cocoa and Chocolate at the largest Finnish food group, Fazer – has been announced as winner of this year's ISM Award in Cologne, Germany.
From 23–24 April 2023, ISM – the largest and most important trade fair for sweets and snacks worldwide – will pay tribute to Ms. Fazer’s commitment towards achieving more sustainability in the sweets and snacks industry.
130 years of growth “from the bean upwards”
A family business with origins stretching back more than 130 years, Fazer is well-known in Scandinavia for sweets of all kinds. In recent years, Fazer has striven to get the food industry on the path to a liveable future, by promoting environmentally-friendly, healthy and high-quality products and packaging. With the family’s fourth generation, Majlen Fazer – granddaughter of Swiss confectioner Karl Fazer – now on the management board, her aim is to inspire even more people through Fazer chocolate.
The passionate chocolate expert is working "from the bean upwards" to retain the chocolatey taste and secure the quality of the product. To promote her further constant development, the skilled confectioner regularly attends training courses at the confectionery chain Sprüngli on Paradeplatz and with the Swiss pastry specialist, Ewald Notter, who has achieved great success in Miami, Florida.
Transparency and sustainability across the value chain
Majlen Fazer has stated that in addition to immaculate product quality, the environmental aspect has always been important to her – i.e., that the production chain is transparent and the origin of the cocoa is sustainable. Cocoa farmers who supply Fazer are therefore guaranteed a good income, and the living environment is handled responsibly. Moreover, a circular economy is implemented in Fazer’s factories and across the value chain to reduce the volume of waste.
Her exceptional contribution to the further development of the sweets and snacks industry will be recognised at ISM later this month by an international jury comprising representatives from across the industry, trade and science sector. “I am delighted at receiving this distinction, which is a huge honour for the company and shows that my work is highly appreciated,” Ms. Fazer emphasised.
The ISM Award will be presented during the festive ISM dinner on 23rd April 2023. The laudation will be held by Tom Lindblad, Managing Director of Fazer Commercial Units.
Returning to Cologne, Germany, from 23–24 April 2023, ISM is organised by Koelnmesse. ISM 2023’s industry sponsor is the International Sweets and Biscuits Fair Task Force (AISM).
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