26/10/20 – Products / Micro-distillery / Rum / Botanical / Brixton / UK / Market Row / Boutique Bar Brands
New Brixton micro-distillery launches Market Row Botanical Rum
Handcrafted by former Pernod Ricard execs in the heart of Brixton and infused with flavours from Brixton’s historic Market Row, the new super-premium ‘Market Row Botanical Rum’ is steeped in Caribbean soul yet with a distinctly London spirit.
Former Pernod Ricard executives Laurent Lacassagne (previously chairman and CEO of London-based Chivas Brothers) and Londoner Patrick Venning (formerly Chivas Brothers’ Marketing Director) have combined their 50+ years of spirits expertise to launch ‘Market Row Botanical Rum’, a super-premium rum passionately handcrafted at the new micro-distillery they have co-founded in the heart of Brixton Market.
Tea, hibiscus and red rose infused spirit
Market Row Botanical Rum is a blend of premium Jamaican, Bajan and Dominican pot still rums from five historic, award-winning distilleries.
The spirit is infused with Kenyan black tea, Nigerian hibiscus and red rose from Pakistan – all inspired and sourced from Brixton Market. Aged in ex-bourbon barrels, Market Row Botanical Rum has a naturally dry and light taste, with less sugar than most rums, and can be enjoyed with a mixer, in a cocktail, or on ice.
Bringing craft, creativity and inclusivity to rum
Laurent Lacassagne and Patrick Venning teamed up with craft distiller Matt Servini to bring their vision for this exceptional new botanical rum to life. They have also brought accomplished bartender/operations manager Mikey Hirsch on board as Market Row’s Brand Ambassador.
“We believe the market is ripe for a new, straight-talking and inclusive urban rum,” remarked Laurent Lacassagne, Co-Founder, Brixton Distillery Company. “We want to bring something new to the category – creating the same levels of craft, creativity and inclusivity to rum that is now seen in gin – and feel we’re the right team to take on that challenge.”
Brixton’s community spirit
Market Row Botanical Rum’s creators are committed to supporting and sharing everything they love about Brixton’s unique spirit – where dynamic culture and community fuse together.
“Market Row Botanical Rum is inspired by the community where it's crafted, and we’re working to support independent Brixton businesses and people by sourcing ingredients and skills locally to keep our ‘Brixton-Bottled’ botanical rum authentic and give something back to the community,” advised Patrick Venning, Co-Founder of Brixton Distillery Company.
A premium botanical with a ‘Brixton Twist’
In describing what differentiates Market Row Botanical Rum, Master Distiller Matt Servini said the new spirit is “a great-tasting premium botanical rum with a ‘Brixton Twist’”.
“The botanicals we’ve carefully handpicked are inspired by Brixton Market,” he told us. “They’re subtle on the nose and palate, and give Market Row Botanical Rum a completely different dimension to any other rum on the market.”
In speaking of what he loves about Market Row Botanical Rum, Brand Ambassador Mikey Hirsch added: “The subtle flavours of the botanicals become much more prominent in a cocktail or mixer, which is what sets Market Row apart – they add something you wouldn’t expect and that isn’t present in traditional rums.”
Available now to UK on- and off-trade outlets
Market Row Botanical Rum is available now to UK on- and off-trade outlets exclusively from Boutique Bar Brands (BBB).
“We love working with brands that have unique stories and provenance, so were excited by Market Row’s roots in the Brixton community, its contacts to great distilleries, and its unique and refreshing take on rum,” enthused Phil Harding, Director of Boutique Bar Brands. “Rum is an exciting category at the moment, and we believe that Market Row genuinely brings a new approach to the table with their blend of botanicals and high-quality rums – we’ll make a strong team with the vast industry experience Laurent and Pat bring, in tandem with BBB.”
Market Row Botanical Rum is also available to consumers directly on Amazon and at www.brixtondistillery.com at an RRP of £34 (50cl). Trade enquiries can be directed to Lee Walker (Sales Director, Boutique Bar Brands) at firstname.lastname@example.org / 07825 293069.
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