Launched by market research company Euromonitor International at Anuga in Cologne, the new report highlights those themes driving the most disruption and investment in the food and nutrition space.

Entitled, ‘Trends Shaping the Future of the Food and Nutrition Industry’, the new report highlights three key themes: 

1. Mindful Eating and Food as Medicine

The distinction between food and supplements blur, as functionalities – such as immune support or gut health – become a priority for consumers. 

Euromonitor estimates that immune support claims in yoghurt and sour milk products grew 24 per cent globally in 2020.

2. Plant-Based Eating and Alternative Proteins

Plant-based products accelerated this past year due to demand for healthy food options during the pandemic. 

In 2020, global meat alternative sales posted double-digit growth for the first time in more than a decade, according to Euromonitor.

3. From Farm to Fork: Food Tech, Origins and Security

Demand for sourcing transparency, combined with unprecedented investment in tech, is advancing the ability to trace food from production to consumption. 

Some 60 per cent of professionals expect supply chain traceability to have the most impact on their business, according to Euromonitor’s ‘Voice of the Industry: Digital Survey’.

Healthier products will continue to gain momentum

"Consumers want healthier food products, and public bodies are focusing on improving diets through food policies,” observed Maria Mascaraque, Industry Manager at Euromonitor International. 

“Moving forward, functional foods and nutritionally balanced products as well as personalised nutrition will gain momentum,” she added.

Download Euromonitor’s free report – ‘Trends Shaping the Future of the Food and Nutrition Industry’ – to discover the fundamental shifts in the way we eat.