29/06/2021 – Packaging / Sustainability / Kegs / PET / OneCircle / Asia / Korea
OneCircle boosts coverage of PET kegs in Asia with new reseller MI Local Hops Korea
OneCircle, the global leader and producer of PET Kegs, continues to roll out the revolutionary KegKeg® and UniKeg® dispensing systems across its growing global network with the addition of new partners MI Local Hops Korea.
Allowing OneCircle to selectively increase its footprint in the Asian market, the firm said the new partnership “plays an essential role in OneCircle’s global growth plans and further consolidates its position as the market leader in sustainable packaging”.
MI Local Hops Korea is the official Asian branch of MI Local Hops Farm, located in Williamsburg, Michigan, USA. With an established customer and distribution base in South Korea, Japan, China, Hong Kong and Vietnam, MI Local Hop Farms provide fresh hops directly from their farm to craft breweries all across Asia. The MI Local Hops team grows 13 varieties, which are noted for their distinct differences from other regions. By selling KeyKeg® and UniKeg® alongside hops, MI Local Hops can help breweries reduce their transport and distribution costs, as breweries look for more cost-effective and sustainable packaging options.
A cleaner, more flexible packaging solution
In addition to sustainability and significant cost benefits, the unique laminated inner bag inside the high-tech PET container of KeyKeg® protects the taste and extends the shelf-life of beverages.
KeyKeg® and UniKeg® are ideal for the hospitality sector, which is looking for cleaner, more flexible packaging solutions. OneCircle’s innovative product range and outstanding customer support helps each new partner to reduce waste, improve their environmental credentials, manage their stock more effectively – and crucially, it enables them to offer customers a broader range of fresh beer.
Bringing sustainable keg products to Asia’s brewers
“With our commitment to bring the finest hops to the brewers of Asia, it made total sense to add the most sustainable keg products as well,” noted Dan Brown, MI Local Hops Korea director. “We look forward to working with the entire team at OneCircle, along with helping our current and future customers bring their products to the world.”
Riccardo, OneCircle Account Manager Asia, said his firm was excited to be working with Dan and MI Local Hops in the Korean market. “His products and reputation are second to none. With his knowledge of the market and our commitment to producing the most sustainable Kegs, this is a win-win for all,” Riccardo remarked. “ We look forward to being able to serve the Korean market more directly now, having stock in country will allow current and new customers to cut their lead time on ordering.”
Significant benefits of OneCircle kegs
KeyKeg® and UniKeg® are recyclable and can be used in a circular way as raw material for new Kegs. Currently, 45 per cent of a KeyKeg® is made from recycled material thanks to the collection and recycling projects established by OneCircle, which operate alongside existing waste streams. The kegs also provide other significant sustainability benefits, including reduced CO2 emissions and water use, and there's no need for harsh cleaning chemicals.
To date, OneCircle has commenced successful collection and recycling projects in the Netherlands, UK, Spain, Switzerland, Ireland, France and Belgium, and is exploring effective networks in other countries around the globe. OneCircle has also joined the Plastic Alliance and signed its declaration that its products meet the EU’s environmental criteria, meaning no additional tax needs to be levied on its products.
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