20/04/2022 – Beverages / Plenish / Plant-based / Milk / Juice / Ravneet Gill / Vegan
Plenish appoints Cordon Bleu chef Ravneet Gill as brand ambassador
Ravneet Gill – Le Cordon Bleu chef, author and presenter – has become the new face of Plenish, a leading producer of award-winning and organic plant-based milks, juices and shots.
Plenish’s brand refresh and premium new packaging launches in partnership with Ravneet, to bring her culinary expertise and showcase to consumers how to champion the best ingredients in everyday vegan baking.
With one in three Britons drinking plant-based milks, according to Mintel 2021 data, the popularity of such products has grown exponentially. And Plenish said it wants to show just how easy it is to incorporate the firm’s “great taste, natural and quality milks into delicious recipes”.
Ravneet uses Plenish’s organic plant-based milk range to create simple and moreish vegan desserts, and she will be sharing her key tips for consumers to follow along and recreate.
Plenish has grown from the UK’s first cold-pressed juice company – initially hand-making organic drinks in founder Kara Rosen’s kitchen – to become one of the market leaders in the sector today. The company’s plant-based milks use just three natural ingredients – never with any oils, gums or flavourings – and are the ideal way to create delicious and healthy meals.
“Simply delicious recipes”
“Ravneet’s recipes will be inspired by the simplicity of the Plenish milks for a ‘Less is Moreish’ approach, and will be available for everyone to enjoy across the Plenish website, social channels and Ravneet’s social channels,” the company said in a statement. “Ravneet’s enthusiasm for creating delicious food made with only the highest quality ingredients combined with Plenish’s collection of products make this the perfect partnership.”
Speaking about the new partnership, Plenish’s new Brand Ambassador Ravneet Gill remarked: “I'm all about using the best ingredients you can get your hands on – and so are Plenish. So, it was only natural to collaborate on a series of simply delicious recipes. You can do so much more with plant-based milks in your home cooking.”
Spearheading sustainability efforts
As the UK’s first carbon negative drinks brand to be certified by the UN Climate Neutral Now initiative, Plenish said its mission is “to inspire consumers to make a positive change for themselves as well as a healthier world.”
Although the packaging has shifted to an indulgent and premium aesthetic, the same great taste remains and all bottles remain recyclable and made with 100-per-cent recycled materials.
Latest issue – Vol 6/22
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