The Private Label Manufacturers Association is taking its ‘World of Private Label’ event online for four days – from 1-4 December. The prestigious international trade show will shift to a virtual platform in December in order provide private label manufacturers across Europe and beyond with the tools most urgently required for generating new business and bringing new products to the marketplace. 

PLMA’s Online ‘World of Private Label’ will be held in place of the event originally planned to take place last May, which was postponed amid government restrictions on public gatherings and travel that were put in place as a result of the coronavirus pandemic.

Private label demand surge

The theme of the event, ‘Life is Good in Private Label’, was never more apt, say the show’s organisers, given that private label market share in Europe is nearly 40 per cent or more in eight countries. 

With major shifts in purchasing, and supply chains under enormous stress, competition is fierce everywhere. Nonetheless, the opportunities for new products and expanding own-brand business remain extraordinary, as consumers continue to turn to retailers first for value as they strive to maintain their quality of life in these unprecedented times.

In the first week of December, with each day emphasising a specific group of food and non-food categories, PLMA‘s Online ‘World of Private Label’ will deliver an all-new virtual trade show experience supported by a powerful suite of proprietary video and business chat communication tools. 

Access all areas

The online stands of PLMA’s member manufacturers will permit buyers and suppliers to engage in live, face-to-face interactions, product demonstrations and conversations, delivered simply and conveniently to participants across all borders, as well as on all computing platforms and devices.

As a first-of-its-kind international show open to retailers everywhere, PLMA expects it to be a groundbreaking event by every measure, and without question the biggest online experience ever dedicated exclusively to the private label industry. 

Since 1985, PLMA’s annual ‘World of Private Label’ has been the world’s largest trade event for private label, presenting more than 2,700 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries.

Companies interested in exhibiting in December can go to

www.plma.nl/exhibitonline 

Retailers and others wishing to participate as visitors can request a registration link at: www.plma.nl/visitonline