22/04/2021 – Products / Beverage / Sugar-free / Low-calorie / Packaging / Radnor Splash
Radnor Splash unveils new flavours and packaging for Cash & Carry
Radnor Splash has unveiled a set of new flavours and environmentally friendly retail-ready pack sizes for its Cash & Carry customers.
The popular sugar-free and low-calorie drink, which celebrates its 10th anniversary this year, is made by blending Radnor’s own fresh Welsh spring water with all-natural flavourings.
The product is 100-per-cent recyclable, including the shrink-wrap and sports cap.
37 million units, and counting
Sales of Radnor Splash increased during the pandemic as consumers turned to a brand they know and trust, alongside opting for healthier options. The popular brand has sold the equivalent of a bottle every second for two years running – which equates to over 37 million units.
Six- and 12-packs of 500ml Radnor Splash are available in Strawberry and Lemon & Lime.
New 12x500ml pack flavours include Forest Fruits, Orange & Passionfruit, Apple & Raspberry and Watermelon.
The RRP for the 12x500ml packs is £3.45, although none of the products are price-marked for individual selling.
“Radnor Splash is one of our most successful brands,” noted William Watkins, Managing Director of Radnor Hills, who said the firm wanted to give the brand an “exciting redesign” while continuing to deliver great tasting and trusted flavours. “We have created a new range of flavours including Watermelon and Orange & Passionfruit to excite the taste buds of our customers,” he added.
Radnor Splash is made by Radnor Hills in rural mid-Wales. The family-run, independent business was established in 1989 by MD William Watkins on his 100-year-old family farm, Heartsease Farm.