07/04/2022 – Beverages / Ron Santiago / Cuba / Cuban / Rum / Ambassador / Antonio Naranjo
RON SANTIAGO DE CUBA names Antonio Naranjo at Global Brand Ambassador
Cuban rum brand RON SANTIAGO DE CUBA has announced the appointment of award-winning bartender and innovator, Antonio Naranjo, as its new Global Brand Ambassador.
Antonio Naranjo is a two-time winner of the World Class Bartender of the Year accolade (Spain and Norway).
He was also the co-founder and creator of the concept for Barcelona’s upscale cocktail bar Dr Stravinsky, which featured in the ‘World’s 50 Best Bars 2019’ list.
Additionally, Mr Naranjo owns the recently opened Especiarium Bar and Quentin’s American Bar in Palma de Mallorca.
Embodying the terroir, history and expertise of Cuba’s rum-making tradition
Added to his experience in running successful, world-leading bars, Mr Naranjo’s passion for and understanding of the Cuban rum category is unparalleled. “
“Being Cuban and a bartender, I am proud of our strong, global reputation in rum making,” he enthused. “In the east side of the island, the ‘Cradle of Light Rum’, where RON SANTIAGO DE CUBA is produced, we craft the highest expression of the Cuban rum-making tradition. From the dedication of the Maestros del Ron Cubano, these rums embody the terroir, the history and expertise of the Cuban rum-making tradition,” he continued.
“I’m delighted and proud to be able to get back to my origins as RON SANTIAGO DE CUBA global brand ambassador – to educate and impassion about this amazing rum, its provenance in the Cradle of Light Rum, quality and the versatility of its range,” Mr Naranjo added.
Antonio Naranjo commences the Global Brand Ambassador role for RON SANTIAGO DE CUBA this month with a focus on France, Germany, Italy, Baltics, and Spain.
Follow Antonio Naranjo on Instagram: @antonionaranjo88
Follow Ron Santiago De Cuba on Instagram: @ronsantiagodecuba
Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
The Hotel & Hospitality Show 2023
Sandton Convention Centre, South Africa