Russian Standard Vodka launches exquisite jewellery edition in global travel retail segment

09/11/2021 – Products / Beverages / Vodka / Russian / Standard / Limited Edition / Travel / Airports / Retail

Russian Standard Vodka launches exquisite jewellery edition in global travel retail segment

Russian Standard Vodka – the world’s number-one premium Russian vodka – has launched its latest Travel Retail Exclusive Limited Edition. 


The Jewellery Edition is Russian Standard’s eighth Travel Retail Exclusive in a series of Limited Editions designed to celebrate the passion and craftsmanship that goes into the making of Russian Standard Vodka. 


Available internationally in airports around the world, Russian Standard Vodka, the second largest vodka brand in the global travel retail segment, is pleased to announce the launch of its latest Global Travel Retail Exclusive Limited Edition – ‘Jewellery’.

 

Just like Russian Standard Vodka itself, “each Travel Retail Exclusive is inspired by a story of passion, provenance and craftsmanship and boasts a stunning design that brings to life the story behind the pack,” the manufacturer said in a statement.


“A story of passion, provenance and craftsmanship”


“Inspired by the luxurious jewellery and glittering gems treasured by the Russian Imperial Court, the new Jewellery edition is a celebration of the meticulous craftsmanship and intricate detailing that diligently went into the creation of a phenomenal collection of remarkable jewels,” the firm continued.


Jewellers of the Imperial Court produced myriad striking pieces for Empress Anna, Empress Elizabeth and Catherine the Great, who were passionate about rare and beautiful jewels. The Royal Court was the epitome of grandeur and extravagance, and a spectacle that no other court in the world could rival. 


Influenced by the “inimitable beauty and incredible craftsmanship of the jewellery”, the Travel Retail Exclusive Limited Edition bottle reflects Russian Standard Original’s “commitment to quality and craftsmanship”. Such commitment has translated into considerable its success at international spirits awards, with Russian Standard Original taking home the highest accolade – the Master medal – at this year’s Vodka Master Awards.

  

Developed by Roust’s Design Studio in London, the alluring new design “appeals to a knowledgeable generation looking for authentic brands with powerful, visual impact,” noted the firm. And indeed, with over 600 million millennial travellers globally – representing more than 50 per cent of total travellers – it is important that brands engage with their consumers.


Russian Standard Original Jewellery Travel Retail Exclusive (RRP €17 for 1L bottle) is available in international airports across the world.

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