27/04/2021 – Products / Beverages / Craft Beer / IPA / Honeycomb Ale / Seven Bro7hers / ASDA
Seven Bro7hers lands ASDA deal
Seven Bro7hers Brewing Co. is launching two of its signature beers across select ASDA superstores in its first major supermarket deal.
The Salford, UK-based brewery hit shelves on Monday (26th April) with its popular Juicy IPA from its original core range – ‘the family of beers’. The IPA will be accompanied by the McAvoy brother’s famous ‘Crunchie in a can’ – the Honeycomb Pale Ale.
Both beers will be available in 255 ASDA stores across the UK.
The Juicy IPA is 6.0% ABV and is a hazy, hoppy beer with citrus aromas; it will be available in a 330ml can RRP £1.75.
The Honeycomb Pale Ale will be available in a larger 440ml can for RRP £2.70. At 4.0% ABV, this amber pale ale uses hops to create a unique honey flavour. Both beers are vegan.
The firm’s first multiples supermarket deal
Kicking off the Spring with its first multiples supermarket deal, CEO Keith McAvoy said: “This is a huge moment for Seven Bro7hers Brewing Co. – it landmarks our seventh year in business and is a real moment of celebration as we come through the pandemic in growth.
“Over the years, we have built up trade stockists in convenience and independents across the North West, as well as Booths supermarket, but it is a huge marker of the teams hard work to secure a national listing,” he continued.
“The ASDA deal broadens our audience reach and gets our beers in front of new drinkers,” said Mr McAvoy, adding: “It takes our brand nationwide and solidifies our position as one of the fastest growing craft breweries in the UK.”
Growing thirst for independent craft beer
SIBA Independent Brewers in 2020 reported a growing number of consumers seeking out independent brewery craft beers – up 50 per cent year on year (compared to 43 per cent growth recorded in the previous year).
Juicy IPA is Seven Bro7hers’ best-selling IPA, with the Honeycomb following close behind. Both the Juicy and the Honeycomb combined accounted for almost 40 per cent of the brothers’ ecommerce sales in 2020–2021.
Seven Bro7hers is currently running its own lucrative webshop – growing sales by more than 90 per cent in 2020 despite the Covid-19 pandemic. The brewery’s range is also currently sold across Co-op stores in the North West of England, and in Booths Supermarkets.
Seven Bro7hers Brewing Co. was founded in 2014 by McAvoy brothers Guy, Keith, Luke, Daniel, Nathan, Kit and Greg (pictured), who were inspired by their dad’s home-brewing in their cellar at home.
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