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Sorma Group to showcase new weighing machine and other innovations at Macfrut 2021

24/08/2021 – Machinery / Weighing / Packaging / Sorma Group / Fruit / Veg / Macfrut / Italy / Innovation

Sorma Group to showcase new weighing machine and other innovations at Macfrut 2021

In September, the leading fruit & veg machinery manufacturer will showcase its new weighing machine, alongside a flurry of other recent innovations, at the Macfrut trade fair in Rimini, Italy.

Italian machinery manufacturer Sorma Group has confirmed it will exhibit at Macfrut, the international show for fruit and vegetable professionals, from 7–9 September 2021. Returning this year to Rimini as a face-to-face event, Macfrut has been chosen by Sorma Group as the  ideal occasion to première its new weighing machine, which offers excellent performance, “superior to those already on the market, in terms of speed, precision and delicacy”, the firm said.

A step forward in technological innovation and the fight against waste


“The new weighing machine to be unveiled at Macfrut is the result of the adoption of the best existing technologies and Sorma’s non-stop dialogue with the industry,” noted Andrea Mercadini, CEO of Sorma Group. “Our goal is to develop projects that meet concrete needs in the after-harvest segment, where we can now offer a unique service. This machine represents another step forward in technological innovation and the fight against waste.” 

In fact, it is a completely new development for Sorma, which has gathered inputs and feedback from its partner packers to design a piece of machinery that meets a hitherto unsatisfied need in terms of low cost, compact size and speed.

This machine will also be sharing the stage with products that the Sorma Group has presented over the past year, which will be exhibited ‘live’ for the first time. 

HyperVision Optical sorter machine

First and foremost, HyperVision, the Sorma Group’s proprietary optical sorter machine that delivers extremely precise fruit selection thanks to a cutting-edge, multi-wavelength lighting solution that can analyse up to 15 pieces of fruit per second, compared to an average of 12 for other solutions on the market. This solution is already installed in plants in Sicily, Italy, and in various foreign countries, where it has proven its unique characteristics.

Spotlight on sustainable packaging machines

The spotlight will also be on the packaging machines using 100-per-cent FSC certified paper for fruit and vegetables, in the ‘PaperPillow’ and ‘PaperStandup’ variants, in versions with or without finger grip. All package sizes incorporate a cellulose mesh window which enables air exchange around the product – for a longer shelf life – and lets the consumer check quality when purchasing. The PaperStandup model, in particular, has already been adopted by Esselunga, Co-op, Romagnoli, Patfrut, Oranfrizer, Almaverde and Pommes Alliance.

35% plastic reduction with SormaPeel packaging

Last but not least is SormaPeel – the innovative pack that enables an average 35-per-cent reduction in the amount of plastic compared to traditional packagings. Moreover, the easily separable bonding of paper and plastic facilitates the correct recycling of both materials by consumers and disposal plants alike. During its development, SormaPeel has obtained major certifications including Aticelca Level A and FSC Paper. These are in addition to the assessment issued by Mérieux NutriSciences Company which, after analysing product samples, declared that the packaging was designed with materials or their combinations compatible with known, relevant, industrially available recycling technologies (EN 13430 A.3.1). Furthermore, the tests performed by Mérieux NutriSciences Italia prove that the user can easily sort the packaging’s components (EN 13430 B.4.3). It is no coincidence that SormaPeel has already been chosen by Esselunga, Carrefour, Coop, Aldi Italia, and Selex as well as many other businesses, for a total of 80 articles.

To learn more about such innovations, visit Sorma Group at stand 147, hall D1 at Macfrut in Rimini, Italy, from 7–9 September 2021.

Latest issue – Vol 1/23
– Health & Nutrition focus
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– Next level legume – The rise of the chickpea
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