04/05/2023 – Event / Thaifex Anuga Asia / Bangkok / Expo / Trade Show
THAIFEX – Anuga Asia: The return to Bangkok of Asia’s largest F&B industry event, from 23–27 May
THAIFEX – Anuga Asia, the continent’s largest food and beverage trade show, is expected to generate more than 70,000 million baht (over US$2bn) in revenue when the premier B2B event returns to Bangkok from 23–27 May.
Organised by The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, THAIFEX – Anuga Asia is set to showcase over 3,000 exhibitors from 43 countries, and attract 60,000 trade visitors, buyers and decision-makers from over 120 countries, when the leading F&B event opens its doors at IMPACT Muang Thong Thani, Bangkok at the end of May.
Focusing on the theme ‘Beyond Food Experience’, the trade show will be held over 11 exhibition halls grossing a total exhibition area of 130,000 square metres, and spanning more than 5,500 expo booths.
Global platform for negotiation, inspiration and innovation
Ms. Natiya Suchinda, Director of the Office of Agricultural and Industrial Trade Promotion, DITP, stated that the COVID-19 pandemic had impacted the THAIFEX - Anuga Asia events from 2019–2022. However, with the situation returning to normal this year, the three organisers are gearing up for a bumper event set to dwarf those editions held prior to the outbreak. This upcoming trade show will be the largest and most comprehensive in Asia for the food and beverage industry, providing entrepreneurs with a global platform to negotiate deals, be inspired, and discover innovations and technologies, while creating marketing opportunities. Moreover, the event aims to further emphasise Thailand's potential as a leader in producing and exporting world-class quality food, in line with the Ministry of Commerce’s policy to promote Thai cuisine.
“This year, more than 3,000 companies from 43 countries, including 1,200 Thai businesses, will showcase their products and services across 5,500 booths. Participating countries include East Asia, ASEAN, Europe, the United States, Australia, Latin America, and the Middle East,” informed Ms. Natiya, going on to note that the primary goal of THAIFEX – Anuga Asia 2023 is “to generate immediate orders”, and that the show is “estimated to facilitate business transactions worth over 70 billion baht, with online purchases exceeding 1.5 billion baht”.
Dedicated product segment and experience zones
The trade show will feature 11 zones, showcasing a diverse range of food and beverage products, including coffee & tea, drinks, fine food, food service, food technology, frozen food, fruits & vegetables, meat, rice, seafood, and sweets & confectionery.
There will be special activities including the Thailand Ultimate Chef Challenge competition, knowledge sharing seminars and the Export Clinic – a trade fair activity with commercial attachés. The trade fair will also host a variety of special zones to create an immersive experience for visitors and provide insights into the latest food and beverage trends. The zones include THAIFEX - Anuga Halal Market, THAIFEX – Anuga Organic Market, THAIFEX – Anuga Future Food Market, Future Food Experience+, THAIFEX – Anuga tasteInnovation Show, and Thai SELECT pavilion. It will also host interesting exhibitions, including The DITP Service Center, Thai herbal products, ‘Thailand: The Land of Tropical Fruits’, THAIFEX – Anuga Halal Pavilion, and information kiosks from various agencies. Additionally, this trade show will launch THAIFEX - HOREC Asia, a new trade show aimed at industry players in the HoReCa industry.
In addition to the on-ground event, the THAIFEX – Virtual Trade Show has been organised to cater to the needs of those who are unable to travel. This virtual trade show enables attendees to browse and select product categories of interest, while viewing 3D models, videos, product catalogues, and product images. They can also negotiate trade deals via video calls, chat, or messaging.
Thailand: A leading F&B producer
Thailand's strong regional position as a leading food and beverage producer was emphasised by Mr. Kitsana Vachekrilas, Secretary General of the TCC, who noted that last year Thailand was the world's 15th largest food exporter, with a value of 1.36 trillion baht, representing an increase of 22.7 per cent compared to the previous year. This growth was driven by the increasing demand for food products across global markets, she said, as many countries gradually reopened their borders in early 2022.
“The THAIFEX – Anuga Asia event is important for Thai entrepreneurs, including large businesses, SMEs, and startups, to bring their products and services to domestic and international markets,” remarked Mr. Kitsana. “The full-scale return of the event this year has met with positive responses from many large business operators, as it allows operators to test market viability and create business opportunities on a global level. We believe that this event will help promote the growth of Thailand's food and beverage industry significantly.”
Strong sustainability drive
In addition, THAIFEX - Anuga Asia will present innovative and environmentally conscious production methods, including Carbon Footprint and Eco Score labelling, while highlighting Zero Waste and Food Waste products to promote sustainable practices across the value chain. The organisers will demonstrate that the advances in sustainability are not just a fleeting trend but are instead rapidly becoming a reality that must be embraced by all stakeholders.
Mr. Phusit Sasitaranondha, Co-founder and Managing Director of KM Thailand, was keen to highlight the integration of an array of sustainability initiatives at THAIFEX – Anuga Asia 2023. “As we work towards a more sustainable trade show, the organisers are taking measured steps to reduce its environmental impact. We're amplifying our use of digital screens and mobile apps, while reducing printed materials such as show guides and brochures. Other significant strides in our sustainability efforts at THAIFEX – Anuga Asia include eliminating carpets along the aisles. And by rolling out e-badges, we've successfully saved over 70,000 lanyards from being issued. Furthermore, we're committed to recycling by repurposing our banners into reusable bags that will be donated to schools and charity organisations,” he advised. “We understand the importance of responsible resource management and are consistently setting clearer goals to execute a resource-friendly trade show. Our ultimate goal is to lead the way and inspire others to join us on this journey towards a greener future.”
Trade days will take place from 23–27 May 2023 (10:00–18:00), while the public day will be 27 May 2023 (10:00–20:00) at IMPACT Challenger Halls 1-3 and Exhibition Halls 5-12, located in the IMPACT Exhibition and Conference Center, Muang Thong Thani, Bangkok, Thailand.
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