08/02/2022 – Retail / Restaurant / The Butcher / Entourage / Burger / Gourmet / QSR / UK
THE BUTCHER brings game-changing gourmet burgers to the UK
After taking Amsterdam, Berlin and Ibiza by storm, award-winning THE BUTCHER is set to bring its world-famous burgers to the UK as part of a revolutionary new entertainment venue in Manchester, located near Selfridges on the top floor of the Arndale. The venue opens on 10th February 2022.
THE BUTCHER Manchester is the first concept from THE ENTOURAGE GROUP to launch in the UK. Renowned for its high-end take on fast food, award-winning brand THE BUTCHER is all set to take up residency at Manchester’s Urban Playground. Touted as the ultimate entertainment destination, the Urban Playground features the world exclusive of THE CUBE Live experience (encompassing exciting games from the award-winning hit show) and Putters (a crazy mini golf extravaganza with unique technology), alongside THE BUTCHER restaurant and a premium bar.
‘Haute couture fast food’
Already renowned in Amsterdam, Berlin and Ibiza for its haute couture fast food, THE BUTCHER uses only the finest fresh ingredients including Aberdeen Angus beef, with food prepared on-the-spot, teamed with relaxed and cool interiors. “Everything is done with the greatest craftsmanship,” the firm said in a statement. “The ‘butchers’ in the kitchen work exclusively with the best quality meat, to the selection of herbs, the freshest vegetables and the unique signature sauces, right down to the homemade buns; THE BUTCHER stands for quality and is committed to serving the world’s best burgers.”
THE BUTCHER Manchester‘s menu consists of THE BUTCHER’s global signature classics: the glorious ‘THE BUTCHER’ Angus beef burger; the notorious ‘The Ugly’; the ‘Silence of the Lamb’; ‘THE BUTCHER’s Wife's Favourite’ chicken burger; ‘The Codfather’ fish and chips; and ‘The Veggie Delight’.
Meanwhile, THE BUTCHER’s thirst-quenchers include a menu of homemade milkshakes, including an extra indulgent boozy milkshake offering.
THE BUTCHER Manchester will also offer a delivery service with UberEats, Deliveroo and Just Eat, for those looking to enjoy top quality burgers from the comfort of their own homes.
Fast, sleek and modern – with no compromise on quality
“As a creative concept developer, I envision and feel the places I design before they actually exist,” remarked Yossi Eliyahoo, Founder & Co-Owner of THE ENTOURAGE GROUP. “We knew the UK was the next stop for our international expansion plans, and Manchester truly is a global hotspot. A city that is constantly evolving with many exciting happenings that command worldwide attention, this is the perfect city for our first UK concept, and it had to be THE BUTCHER that we launched – it’s fast, it’s sleek, it’s modern, but quality is never compromised.”
Established in 2012, THE BUTCHER aims to serve the world’s best haute cuisine burgers. Bringing ambition into practice with THE BUTCHER Albert Cuyp and its ‘K.I.Q’ (keep it quiet) secret kitchen, Amsterdam’s first high-end burger bar arrived. This success led to the opening of THE BUTCHER West (2014), food truck THE BUTCHER on Wheels (2016), THE BUTCHER Berlin (2016), THE BUTCHER Nine Streets (2016), THE BUTCHER Social Club (2016), and THE BUTCHER Ibiza (2017).
Dutch-headquartered hospitality empire THE ENTOURAGE GROUP is renowned for creating internationally acclaimed food and beverage concepts across the world. The group’s wide range of expertise has been cultivated extensively through years of hospitality management, operations, and fine dining experience. THE ENTOURAGE GROUP was founded by co-owners Yossi Eliyahoo and Liran Wizman, who, along with the group’s CEO Stephanie Pearson, inspire the business “to continually set the new standard for modern hospitality”, it said in a statement.
Following its first launch in the UK, with THE BUTCHER Manchester, THE ENTOURAGE GROUP is looking to introduce more brands from the portfolio to cities across the UK.
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