08/03/2023 – Beverages / London Essence / Premium Mixers / UK / Hospitality
The London Essence Co. is named UK’s fastest growing mixer company
Having experienced exponential growth across GB retail and hospitality in the last 12 months, premium mixer brand The London Essence Co. has become the fastest growing mixer company in the United Kingdom.
The brand’s RSV is now £15m in GB, cementing its position as the leading challenger in the premium mixers market. London Essence has also been voted 'No. 2 Top Trending Mixer' by the 'World’s Best Bars' this year, and 'No. 4 best selling mixer'.
Flourishing in both retail and hospitality
Regarding consumption of premium mixers at home, London Essence takes five per cent share of the premium mixer category and has the highest ever brand awareness with a 52-per-cent increase in brand penetration within the last year and a retail sales value of £5m.
Within hospitality, the last 12 months has seen the sales value of London Essence increase to £9.3m with 64 per cent growth year on year. This has been fuelled by the launch of its Freshly Infused premium mixers on dispense, which is now pouring in over 1,000 hospitality outlets.
Ramping up activities in 2023
Speaking of the brand’s news, UK Head of Marketing at The London Essence Co., Melanie Ginsberg, said the team was thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality. “It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges,” she remarked.
“Looking forward, we have exciting plans for the rest of 2023. We will continue to build our elevated brand credentials to help our trade partners drive category growth, whilst ramping up our deployment of Freshly Infused, our premium mixing dispense platform, delivering elevated mixed drinks and solus serves. This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence.”
The Hotel & Hospitality Show 2023
Sandton Convention Centre, South Africa