26/01/2023 – Products / Plant-based / Cheese / Simple Root / Vegetables / Vegan / UK
The Simple Root launches range of plant-based cheeses
Championing the humble root crop as their main ingredient, The Simple’s Root’s 100-per-cent plant-based cheese alternatives melt effectively and offer a no-compromise swap on plant-based menus, while containing 30-per-cent less fat and salt than competitor vegan cheeses.
This month sees The Simple Root launch a new range of plant-based cheese products in the UK market. Championing humble root vegetables as its main ingredient, The Simple Root developed as a business in response to the growing demand for more plant-based meal solutions, helping consumers pack more vegetables into their diet without sacrificing convenience, taste or nutritional value.
The new range of cheeses will include block, grated and sliced cheddar style alternatives, with a grated mozzarella coming soon.
Transforming root veg into naturally creamy dairy alternative
Bringing innovation to plant-based cooking, The Simple Root has created a unique IP protected technique that transforms British-grown potatoes and other root vegetables into a naturally creamy alternative to dairy – making veg the number-one ingredient of the range.
This technique ensures The Simple Root cheese is less oily than many other vegan cheeses in the market, is perfect for melting, and does not have the overwhelming coconut taste that often accompanies the products emanating from competitor products.
“Better taste and better for you”
Made in the UK and rich in calcium and B12, The Simple Root cheeses have 30-per-cent less fat versus market leading vegan cheese products, and over 30-per-cent less salt. Their root vegetable base makes The Simple Root a highly sustainable option, thanks to the low water intake and reduced CO2 footprint of such crops. The Simple Root products are also less resource-intensive than other plant-based dairy alternatives, which often heavily feature ingredients such as nuts or soy.
“So many chefs have told us that existing vegan cheeses just don’t make the mark when it comes to taste or ‘meltability’. So, we’ve developed a cheese that offers a no compromise swap for plant-based menus, working perfectly in recipes from cheese toasties and pasta to pizzas,” advised Louise Wymer, UK CEO of The Simple Root. “What's more, it's lower in fat and salt versus leading vegan cheeses, and fortified with both Calcium and vitamin B12 – better taste and better for you.”
Ready to support “major partnership”
“We are so proud of everything we have achieved in the development of our veg-packed plant-based cheese,” continued Ms. Wymer, who added that the company was “keen to support a major partnership”.
The Simple Root is backed by venture management specialists Pilot Lite Group and world-leading FMCG giant McCain Foods, which significantly reduces the risk normally associated with a start-up. This financial and commercial support means that the team can viably discuss larger-scale, in-store marketing and POS activity for retailers to ramp up sales very early in the buying process.
Geared towards the foodservice industry, The Simple Root’s range of cheese products is now available directly from the brand’s website. For more information and partnership enquiries, email Louise Wymer, UK CEO (email@example.com).
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