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TopGum targets US market with new subsidiary

09/03/2021 – Confectionery / Nutrition / Nutraceuticals / Gummy / Supplement / TopGum / US

TopGum targets US market with new subsidiary

Innovative functional gummy supplement manufacturer TopGum Industries Ltd is set to make waves on US shores with the establishment of TopGum Inc. – its new subsidiary, located in New Jersey. 

The Israel-headquartered company has recruited two high-profile dietary supplement industry leaders to head the new venture’s business development and bring TopGum into the rapidly growing US supplement market.

Christopher Lamb joins the new subsidiary as VP of Sales, and will lead its go-to-market activities. Mr Lamb has extensive experience in business development and sales leadership in the nutritional food, pharma, and supplement space.

Jennifer Toomey joins as Director of New Product Development, and will head the firm’s R&D force in the US. Ms. Toomey will occupy a key role in driving new product development and supporting future launches to bring groundbreaking innovations to market. She brings 20 years of experience working in dietary supplement product development, leveraging her training in nutrition to formulate some of the industry’s leading products.

TopGum began operations in 2004, and within a few years became a leading gummy confectionery producer. In 2018, TopGum leveraged its extensive experience and expertise in formulation to launch its functional gummy supplements portfolio, offering an attractive medium for integrating a comprehensive variety of healthful ingredients.

“The US is a strategic market for us, as it has a well-established gummy supplement market that is open to innovation and expansion,” said Amichai Bar-Nir, TopGum’s CEO. “We are happy to expand the TopGum family with top industry leaders who bring an in-depth knowledge of this sector and a genuine appreciation for the added value TopGum brings to the market. This US subsidiary demonstrates TopGum’s on-going commitment to provide our strategic partners unsurpassed service.

US accounts for lion’s share of global $5bn+ gummy supplement sales  

According to Innova Market Insights, gummy supplement launches increased by +33 per cent average annual growth in the US from 2015–2019. The top health positionings in the US are: immune health, skin health, bone health and mood health. The top five subcategories of gummy supplements in the US are: vitamins/minerals, probiotics, botanical supplements, hair, skin & nails, and women speciality. Over a half of the gummy supplements in the US are vitamins/minerals. Multiple sources place annual global gummy supplement sales at US$5-6 billion, with North America accounting for nearly half.

The launch of this new subsidiary reflects a strategic move by TopGum to develop the US functional gummies market by offering leading dietary supplement brands an innovative gummy delivery format for their formulations.

“It’s exciting to be a part of a professional team that’s bringing something truly unique to the supplement marketplace,” said Toomey. “TopGum’s gummies can make a large impact on the way functional ingredients are made available to the consumer.”

TopGum complies with the strictest standards of safety and quality. Additionally, all of the firm’s products are nut-free, lactose-free, gluten-free, and kosher- and halal-certified.

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