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UK’s number-one baby food brand Ella’s Kitchen turns Black Friday green

26/11/2021 – Sustainability / Ella’s Kitchen / Charity / Trees for Life / Baby Food / Black Friday

UK’s number-one baby food brand Ella’s Kitchen turns Black Friday green

Ella's Kitchen, the UK's number-one baby food brand, is once again turning Black Friday ‘Green’ with its pledge to donate all profits from its online sales from Friday 26th through to Monday 29th November to ‘Trees for Life’ – a UK charity dedicated to rewilding the Scottish Highlands.

Ella’s Kitchen’s partnership with Trees for Life and support of Green Friday forms part of its ‘BIG Pledge to Little People’, which is the firm’s promise to take action on climate change.


As part of its Pledge, Ella’s Kitchen has committed: 

1. To be Net Zero by 2030;

2. To reduce its carbon emissions across Scopes 1, 2 and 3 by delivering on the firm’s recently approved Science Based Target;

3. To work with UK and International conservation partners to restore, rewild and protect the eco-systems on which we all rely.

Protecting vital natural habitats

Trees for Life is one of Ella’s Kitchen’s key conservation partners, and the donations from ‘Green Friday’ are part of the business’s on-going commitment to protect the planet for future generations

Through its tree planting projects, Trees for Life provide an important habitat for wildlife – including red squirrel, pine marten, black grouse, otters, osprey and golden eagles – as well as enabling vital carbon capture from our environment. These donations will go towards ensuring the charity is able to continue its vital work to protect the habitats of thousands of species and regenerate the forests for the future.

“At Ella’s Kitchen we’re really proud to partner with Trees for Life again this year who do such amazing work helping to not just plant trees, but also work to protect, restore and provide vital habits for wildlife,” enthused Chris Jenkins, who heads up ‘The Good Stuff We Do’ at Ella’s Kitchen. 

“We all know we are running out of time when it comes to climate change and little ones today are depending on us to take action,” he continued, “so we’d love to see more businesses will join us in helping turn Black Friday Green – by investing in projects and partnerships which support and give back to the planet.”

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