THE UK’s number one sausage roll brand, Wall’s Pastry, has paired its family-favourite rolls with a hit of tangy pickle in two new products. 

Launched into Asda on Wednesday 11 May, the Pork & Pickle Sausage Rolls and Cheddar & Pickle Cheese Rolls offer hungry shoppers something different in the savoury snacking category. 

Introducing a tangy pickle flavouring as the perfect partner to a succulent pork and a sumptuous flaky pastry, the rolls are available in packs of four and cost £1.75. 

For vegetarian customers, the new Cheddar & Pickle Cheese Rolls are expected to become a meat-free favourite, ready to hit shelves for the picnic season.  

“We’re delighted to bring a new taste into the category. Pork, cheese and pickle have long been flavours that pair beautifully together, so we’re excited to be bringing this to consumers with our two new products,” remarked Jason Manley, head of marketing for Wall’s Pastry.   

“As well as new flavours, these products bring with them the opportunity to expand into new occasions. As well as traditional picnics and on-the-go snacking, the tangy pickle is ideal for barbecues and celebrations with a ‘Ploughman’s lunch’ feel.”

Fresh look improves “appetite appeal and food values”

The new rolls are the first to feature Wall’s Pastry’s fresh new look, which features bolder colours and enticing food shots to improve ‘appetite appeal’ and food values, and provide a strong shelf stand-out while retaining instant brand familiarity. A new ‘The UK’s Favourite’ flash will also reinforce Wall’s Pastry’s position as the number one pastry roll brand.

“The new look for the packaging brings a rejuvenated warmth to the brand, with appetising imagery and an epic stand-out font helping consumers to find their favourite products easily,” Mr Manly added. “We’re looking forward to seeing how our customers respond to the new look and where these new products and packaging designs take us over the next year, as the brand continues to affirm its position as the UK’s number one brand.”

The Pork & Pickle Sausage Rolls weigh 220g per four-pack and each 55g roll contains 160 calories and 4.8g of protein. Meanwhile, the Cheddar & Pickle Cheese Rolls weigh 220g per four-pack and each 55g roll contains 161 calories and 4.2g of protein.