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White Claw Hard Seltzer announces summer of seltzer as it launches variety pack in UK

03/06/2021 – Products / Hard Seltzer / White Claw / Alcoholic / Beverage / Variety Pack

White Claw Hard Seltzer announces summer of seltzer as it launches variety pack in UK

Leading global hard seltzer brand, White Claw Hard Seltzer, has announced the launch of its variety pack in the UK. Consisting of eight single cans in one shareable box, the nation’s four fastest selling hard seltzers single cans are now available to buy nationwide. 


White Claw’s new variety pack is available to purchase at an RRP of £15.00 in Tesco and Waitrose stores across the UK. The variety pack arrives in the UK just in time for summer, designed for sharing at home or on the go. 


The pack of eight includes the nation’s fastest selling seltzer flavours, including Raspberry, Natural Lime, Black Cherry and Mango – White Claw’s latest addition to its UK offering, which is already the fastest selling Hard Seltzer SKU in the UK.

A flavour for everyone

Michael Dean, UK Head of Marketing at White Claw, said, “This summer is set to be full of socialising and catching up with friends and family. What better way to celebrate the summer than being able to share all White Claw Hard Seltzer’s UK flavours in one box? Whether it’s a picnic in the park, a BBQ in the garden or heading to a festival, our Variety Packs have a flavour for everyone.”


White Claw Hard Seltzer, America’s most successful new alcohol brand in a generation, arrived in the UK in June 2020. Pioneering a whole new category in alcohol beverage, White Claw Hard Seltzer has become something of a cultural phenomenon, with passionate consumers in their millions championing the brand online. 

Supreme Brand Champion


News of the new Variety Pack comes as the Drinks Industry leading title, Spirits Business has named White Claw Hard Seltzer as its Supreme Brand Champion in its annual report published earlier this week. In addition, White Claw was also recognised as the Ready To Drink (RTD) Brand Champion. The magazine also awarded it with The Spirits Business Hard Seltzer Master Medals for its Mango, Black Cherry, Natural Lime & Raspberry flavours.


White Claw Hard Seltzer is made from the finest natural ingredients; a blend of sparkling water, gluten-free triple distilled spirit, and a hint of natural fruit flavour.  “At only 95 calories, 4.5% ABV and just 2g carbs, White Claw Hard Seltzer delivers a wave of pure refreshment like no other,” said the manufacturer in a statement.

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