08/12/2021 – Products / Plant-Based / Oat Milk / Alcoholic / RTD / Cocktail
World’s first alcoholic oat milk RTD cocktail launches in the UK
Panther M*lk – a unique, award-winning, ready to drink cocktail made with plant-based ingredients alongside quality spirits and liqueurs – has launched its ‘Original’ and ‘Strawberry’ Creme de Fraise flavours in online stockists and various venues across the on trade, including the Caravan group.
Tapping into the ever-expanding consumer demand for plant-based and more sustainable produce, Panther M*lk is a rich, delicious and vegan-friendly bottled cocktail that’s sure to be a hit with those looking for an alternative to cream liqueurs and rich digestifs. In fact, the launch of Panther M*lk arguably marks the creation of a completely new product category in the market – the non-dairy, dairy-taste-profile RTD alcoholic cocktail.
Inspired by the classic ‘leche de pantera’
Panther M*lk was inspired by the classic leche de pantera, a potent milk-based alcoholic drink that originated in Spain in the 1920s. Panther M*lk founder Paul Crawford devised the drink to breathe new life into the previously forgotten historical cocktail. Initially offering mint, strawberry and coffee flavours by the bottle, the novel creation was back then only available at a successful former pop-up bar in Crawford’s native Glasgow, hidden inside a restaurant and accessed by a door underneath a neon sign.
The brand plans to extend the range of ready-to-drink cocktails available across the UK, with a collection of other limited-edition flavours and collaborations to be announced throughout the year ahead.
The drink can be served in three ways: The Panther M*lk signature serve is original, shaken and poured over ice with a sprinkle of cinnamon over the top. The original served as a shot or dram to be enjoyed on its own, or as an add-on to other beverages and cocktails including a liqueur coffee, hot chocolate or espresso martini.
Raising a glass to sustainability
The brand has also replaced the condensed milk with a plant-based alternative made with Minor Figures oat milk, a move that sees sustainably at the heart of the brand’s outlook.
As one of the world’s first oat-milk-based RTD cocktails, Panther M*lk aims to tap into one of the fastest-growing sectors of the drinks industry, while understanding that consumers are increasingly looking at health, sustainability, provenance, ethics and quality when it comes to their choice of beverage.
Panther M*lk is made with all-natural, high-quality ingredients, from its oat milk to the spirits that provide its flavour, with no artificial additives. The original Panther M*lk is made with JJ Whitley gin, Rum 66, Brandy, Spiced Overproof Rum, vegan condensed milk and Minor Figures oat milk, and is available at £8.75 RRP for a 250ml bottle and £24 for a 70cl bottle, while its Strawberry flavour includes Crème de Fraises.
Learn more about Panther M*lk here
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