16/05/2018 – News / Beverages / Innovation / The Joseph Co International / 7 Eleven / USA
7 Eleven tests the world’s first ever self-chilling canned beverage
7 Eleven, Inc. – the world’s largest chain in the convenience-retailing sector – is rolling two ground-breaking launches into one with the introduction of its proprietary Fizzics Sparkling Cold Brew Coffee in the first self-chilling cans available to the public.
Created by The Joseph Company International Inc., the innovative Chill-Can® technology filled with the Fizzics coffee drink is initially being tested at 15 Los Angeles-area 7 Eleven® stores.
The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilises reclaimed CO2 and the process automatically chills the can and the sparkling coffee beverage inside. The self-chilling can has been recognised by the Environmental Protection Agency (EPA), NASA and the US Army.
“Because the self-chilling can technology is so ground-breaking, we wanted to introduce it with a super innovative beverage,” said Tim Cogil, 7 Eleven’s Director of Private Brands. “Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer. Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
For more than 60 years, companies have been trying to crack the code on creating a viable, easy-to-use self-chilling can that could be made available to the general public. After more than 25 years in development, the Joseph Company patented the technology behind the world’s first and only chill on-demand can.
The patented Chill-Can® and the MicroCool® technology utilise a built-in heat exchange unit in concert with reclaimed CO2 to create its chilling technology. The EPA award-winning process uses CO2 that is recaptured from the atmosphere and is reused. The Chill-Can® is 100-per-cent recyclable and does not introduce any new CO2 to the atmosphere.