09/04/2019 – News / Retail / Restaurant / Fortum / Magnus Nilsson / Sweden
Clean energy firm and Michelin star chef to open pop-up restaurant in ski-lift
Clean energy company Fortum and Swedish double Michelin star chef Magnus Nilsson are to open a one-of-a-kind pop-up restaurant in the Swedish ski resort of Åre, aimed at highlighting the need to commit towards a cleaner, more sustainable future.
This Easter (20th–22nd April), the legendary Åre Kabinbanan ski lift, which peaks the Åreskutan mountain at 1,274 metres, will set the stage for three once-in-a-lifetime seatings. The ‘Kabin 1274’ restaurant will serve a custom menu by Magnus Nilsson, accompanied by breathtaking views over the surrounding mountains and valleys – views that could be very different in the future if we don’t act now on climate change.
Seats to the unforgettable experience can be won exclusively through a giveaway. To participate, Easter vacationers need to arrive to Åre in a sustainable manner, such as by train or electric vehicle.
World famous menu creations, locally sourced
Magnus Nilsson (pictured) is best known for his work as the head chef in the world-famous restaurant Fäviken Magasinet, situated 25km east of Åre. Just as in Fäviken, the food at the pop-up restaurant will be cooked using ingredients sourced locally from the Åre area.
“This event points out one of the real issues with our sustainability work as a business – how people actually get to our restaurant. The vast majority of our customers do so by airplane and/or by combustion engine cars. By carrying out these three dinners together with Fortum, we want to do two things. First of all, we want to reward those who have made an active choice in how to get to Åre; second, we want to highlight to all of those who might not think about the fossil free options available to get here, that they are a real possibility,” said Magnus Nilsson.
Fortum: A natural partner
Situated in Western Sweden, Åre, is one of the leading Scandinavian ski resorts and often referred to as the alpine heart of Scandinavia. Clean power company Fortum collaborates with the ski resort and provides sustainable energy solutions to Åre.
“Åre is a natural partner for us with its beautiful nature and people enjoying the clean environment. We power three main ski lifts in Åre with fossil free solar power and serve Åre customers travelling with EVs with our 40 Fortum Charge & Drive charging points,” explained Jussi Mälkiä, Brand Manager of Nasdaq-Helsinki-listed Fortum.
“Climate change brings with it only one certainty: uncertainty. With this pop-up restaurant we want to raise awareness of climate change and what it could mean in the Nordics and encourage everybody to act. Every choice we make matters,” Mr Mälkiä added. A leading clean-energy company that provides its customers with electricity, heating and cooling as well as smart solutions to improve resource efficiency, Fortum achieved sales of €5.2 billion in 2018, while 57 per cent of its electricity generation was CO2-free.