top of page

06/09/2019 – News / Meat / Event / Anuga Meat / Germany

Dedicated show to unite the ‘who's who’ of the international meat industry at Anuga


Leading trade fair Anuga Meat is set to unite the who's who of the international meat industry in Cologne when ANUGA returns for its centenary edition from 5–9 October 2019, with over 1,000 exhibitors hailing from 50 countries presenting a broad product range of meat, sausage, game, poultry – and even plant-based meat alternatives.

In order to accommodate the demands of the consumers for a healthier diet, more regionality, sustainability and improved animal welfare, in addition to meat, sausage and poultry this year's Anuga will also be focusing on vegan and vegetarian meat alternatives as well as vegetable-based substitute products containing proteins, the organisers said in a statement.


This year's top exhibitors include Agrosuper, Bell, Beretta, BRF, Citterio, CPF, Danish Crown, Dawn Meat, ElPozo, Farmers Food, Gierlinger, Groupe Bigard, Heidemark, Inalca, JBS, Klümper, Kramer, LDC, MHP, NH Foods, Pini, Plukon, Rovagnati, Seara, Smithfiled, Sprehe, Tönnies, Tyson Foods, VanDrie, Vion, Westfleisch, Wiesenhof and Wiltmann. Important European group participations from Belgium, France, Great Britain, Italy, the Netherlands and Spain will also be taking part, while the South American continent will be represented by Argentina, Brazil, Paraguay and Uruguay. 


The entire spectrum of meat production


Such firms represent the entire spectrum of meat production in their various processing stages: from unprocessed meat products, to meat preparations and convenience products, and through to fine sausage and ham products and regional specialities. Suppliers of in-vitro meat or clean meat like Moving Mountains will also be present at Anuga. In order to give the trade buyers a better orientation, the sub-segments of Anuga Meat are divided up across the halls as follows: Hall 5.2 sausage products, Hall 6 red meat, and Hall 9 poultry and red meat.

The increasing participation of suppliers at Anuga Meat demonstrates that the export business continues to be of central importance for the international meat industry. Tapping into new market potential is particularly important here. Due to the ongoing demand for meat products, additional sales markets for EU products are arising in growth regions such as North and South America as well as Asia. North and South America still delivers numerous meat products all over the world. “The increased rivalry between producers is leading to corresponding market consolidation and the continual securing of market shares,” the show organisers obeerved in a statement. “In addition to the buyers from the retail trade, the hospitality and foodservice market is also playing an increasing role among the sales channels.”

Key trends and themes 


Consumers place high value on the regionality and traceability of products, and are still addressing the themes of animal welfare and protection. The global new product introductions in the meat section tracked by Innova Market Insights have also reflected this trend over the past years. This is also indicated by a more than 10-per-cent increase in the market introductions of meat products with an ethically correct positioning. 


A further important trend is the rise in demand for plant-based alternatives or meat substitute products, also to address the burgeoning flexitarian market. The reasons for adopting a reduced meat diet are generally similar to those of the vegetarians for not eating meat – i.e., a mixture between health and environmental reasons such as the need to reduce consumption of resources. Such trends are essentially leading the meat aisle to evolve into a protein aisle, featuring options made from alternative proteins including soy, wheat, pea protein and many more. The meat industry is reacting to these developments so that many producers are now also manufacturing and selling vegetarian alternatives to their standard offer. 

As one would expect, an enormous variety of meat products will be showcased at Anuga, as demonstrated by a cursory glance at the New Products Database on the event’s website. The spectrum of offers ranges from delicatessen like wild boar or deer salami as well as tartufo ham, to beef jerkies, through to vegan sausage and meat with superfoods or regional spice mixes. 

Additionally, one of the new Start-up Areas in Hall 5.2 will showcase new innovative businesses that have developed new products based on vegetable ingredients and insects. 

The trade fair is exclusively for trade visitors and runs from Saturday 5th to Wednesday 9th October, 10:00am to 6:00pm. 


For more information, visit:

Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
  • Twitter Social Icon
  • Facebook Social Icon

Interpack 2023



Milan, Italy

The Hotel & Hospitality Show 2023

Sandton Convention Centre, South Africa

bottom of page