French mineral water giant Evian has unveiled its latest innovation – ‘Evian (re)new’ – an in-home water appliance that provides consumers with ‘the unique purity of Evian natural mineral water at home from the source with a significant reduction in plastic packaging’, according to the firm.

 

Reinventing the way Evian natural mineral water is delivered directly to consumers, the collapsible five-litre 'bubble' surrounding the water incorporates new-generation design thinking, leveraging the physics of materials: not only is the thin and light 'bubble' of Evian water 100-per-cent recyclable; it is also made of a 100-per-cent recycled plastic (rPET) skin that contracts when the natural mineral water is consumed, taking on a new shape after each use. In fact, somewhat remarkably, it utilises 66-per-cent less plastic than a 1.5L Evian bottle.

 

Tapping in to connected consumers

 

Consumers will be able to order Evian at the touch of a button on the base of the appliance, which is connected to the Evian (re)new app. The app is able to track the amount of water consumed and notify the user when a re-fill is needed. The effortless e-commerce offering provides a free, connected experience meaning consumers will never be without the unique purity of Evian natural mineral water.

 

Evian (re)new will launch as part of an initial pilot in Paris and London in May this year with 200 selected consumers, who, along with American fashion designer Virgil Abloh – Evian’s Creative Advisor for Sustainable Innovation Design –  will help Evian test and learn ahead of wider product launches in the future.

  

Commenting on the pilot phase, Patricia Oliva – Evian’s Global Brand VP – said: “We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune Evian (re)new with a view to bringing a scalable and circular solution to market.”

 

Striving to achieve circularity by 2025

 

The introduction of this sleek in-home water appliance is the latest move from Evian in its journey to become a circular brand by 2025, the firm stated, adding that it will build on the brand's ambition to be carbon neutral by 2020.

 

The innovation follows launch of the ‘Evian by Virgil Abloh SOMA’  earlier this year – a refillable glass bottle and perfect on-the-go accessory to use with Evian (re)new. 

 

In January 2018, Evian announced it would make all of its plastic bottles from 100-per-cent recycled plastic by 2025, a move that will see the natural mineral water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Evian said that it aims to achieve its 2025 commitment to becoming a circular brand “through pioneering partnerships and collaborations, redesigning packaging with the Evian (re)new innovation programme, accelerating recycling initiatives and recovering plastic waste from nature”.