It’s been announced that the cult collagen-infused gin currently causing a media frenzy worldwide will be stocked in all 50 John Lewis stores in the UK, as well as being available online. The unique gin – ‘Collagin’ – has also secured the department store chain’s prestigious ‘Gin Of The Month’ accolade for the whole of September.

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“Gin continues to grow momentum, and whilst we’ve seen lots of flavours and brands, we loved the uniqueness of the collagen-infused gin. It's smooth to taste with lovely hints of citrus and comes in a beautiful bottle with crisp branding,” noted Ffion Lloyd, Assistant Buyer, Gift Food & Alcohol for John Lewis, who said the firm was looking forward to its store launch of the product this Autumn. “We are confident our customers will love it,” she added.

 

Collagin’s UK-based co-founders – Camilla Brown and Liz Beswick – will be touring the country to hold in store-tastings (including dates at Oxford, Reading, Milton Keynes and Bluewater Shopping Centre in Kent) from September onwards. 

 

Novel contender in competitive gin world

 

Co-Founder Camilla Brown remarked that launching with John Lewis is “an absolute game-changer” for her company. “Considering we launched last March with a product some people thought of as a gimmick, we are so proud we've proven ourselves to be a contender in the competitive gin world,” she enthused. “Being stocked with one of the most respected retailers in the world is another step towards proving to the naysayers that Collagin may have a opinion-splitting USP, but ultimately is a bloody good gin.”

 

The news comes after the company recently launched a sell-out limited edition Pink Rose version. They are also in discussion with John Lewis to create an exclusive Christmas version. 

 

Created by UK drinks company Young In Spirit, the cult gin is distilled in the Midlands and bottled in Lancashire. Collagin is made with America’s number one collagen brand, which does not affect the taste, smell or appearance of the gin. The price in store and online with John Lewis is £35.00 for a 50cl bottle. Collagin is distilled once with the botanicals using triple distilled grain spirit. The manufacturers note that Collagin is not suitable for vegetarians due to the collagen content.

 

For more details, visit: www.collagin.co.uk