04/12/2017 – News / Confectionery / USA / Global / Nestlé / New Product / Food
Hostess and Nestlé join forces for new Butterfinger brownie bars
With growing demand for brownies, Hostess Brands, LLC and Nestlé USA, Inc. have joined forces to offer a new, one-of-a-kind treat: Hostess® Brownies made with Nestlé® Butterfinger® candy pieces.
Hostess Brownies made with Butterfinger feature a rich, mouth-watering brownie, fully enrobed in high-quality fudge coating and Butterfinger candy bar pieces generously sprinkled on top. The launch represents yet another innovative debut from Hostess Brands embracing the ever-popular chocolate-peanut butter flavour combination loved by many. Earlier this year, Hostess Brands introduced Hostess® Chocolate Peanut Butter Twinkies® and Peanut Butter Ho Hos®.
“As we continue our chocolate-peanut butter innovation streak, the brownie segment brings even more opportunities to get creative with our expanding portfolio,” said Burke Raine, Hostess Brands’ Chief Marketing Officer. “By pairing the ‘crispety, crunchety, peanut-buttery taste of Butterfinger with our indulgent and delicious brownies, we are bringing two powerhouses together.”