02/04/2020 – News / IRI / Analysis / FMCG / Consumers / Covid19 / Retail / Consumer Behaviour

IRI Consumer Spending tracker reveals impact of Covid-19 on shopper behaviour – and the implications for FMCG

Big data, analytics and insights company, IRI, is now pulling together regular trackers on the impact of Covid-19 on consumer spending and the implications for FMCG retailers and manufacturers/brands.

Updated weekly, these reports track developments across the industry to help clients understand the changes in consumer and shopper behaviour across categories, brands, channels and retailers in areas affected by the virus, including the UK, US, France, Italy and NZ. 


The aim is to help FMCG companies determine how to handle promotions, out of stocks, pricing and assortment in order to meet the current challenges.


The latest update (26th March) can be found here: https://www.iriworldwide.com/IRI/media/Library/IRI-BCG-COVID-Global-Consumer-Spending-Tracker-2020-03-26.pdf

Latest issue – Vol 2/21
– Health focus
– Where nutra meets pharma
– Losing less, eating smarter – towards a greener food system
OFC_F&BNetmag0221_large.jpg
  • Twitter Social Icon
  • Facebook Social Icon
OWI20_logo_English_234x234_NEW.jpg

Hi & Fi Asia-China 2021

NATIONAL EXHIBITION AND CONVENTION CENTER(SHANGHAI), CHINA

Africa’s Big 7 2021

Ticketpro Dome, Johannesburg, South Africa

Annapoorna - ANUFOOD India 2021

BOMBAY EXHIBITION CENTRE, MUMBAI, INDIA